1. Include your web link everywhere: If people aren’t reminded of your website address, they won’t visit. So put your web link everywhere. It should be on every employee’s email signature, business card and brochure. You should also include it in email or print newsletters, advertisements, invoices, company letterhead, banners and vehicle signs. Encourage customers to use the website to find information, such as how to schedule an appointment or to learn more about your offering.