For business owners trying to win at the search engine optimization (SEO) game, there’s an overlooked technique that actually works better in the long run, and costs a fraction of the price of Google keyword advertising: blogging for business. This tip will help you discover the reason why your current website isn’t ranking well on Google, and show you how this technique costs much less, but yields greater long-term results.
You built it, and they haven’t come.
Most small business owners struggle to get new visitors to their websites. They put up a fancy new website, complete with a custom designed template, and hope that Google will notice them and start sending a flood of new business their way. But that just doesn’t happen. So to make up for this, that same business owner decides to spend hundreds (sometimes thousands) of dollars per month on keyword advertising on Google, in order to show up in search results for a given search phrase that their customers are using to find them. These business owners hope that by driving new visitors to their website, they will succeed at closing the sale. But in the process, they’re spending hundreds of dollars on advertising, and seeing very little return in sales.
There has to be a better way, right?
What if I told you that you could reduce or even eliminate your keyword advertising budget, and still gain traffic, while putting that investment in other areas of your business?
The solution is to blog.
If you already have a great website, you can create a blog. In fact, many of today’s websites are built on the blogging platform WordPress. I know that I build all of my clients’ websites on WordPress. So all you need to do is start adding content, optimizing it for search, and you have a built-in method for attracting new customers based on a particular keyword phrase or topic.
Blogging works for business:
Why do I feel so strongly that blogging is a better solution than keyword advertising? Here are a few reasons why:
- Blogging is free: The only cost to maintain your blog is the hosting cost of running your website. You can share as little or as much content as you want, and the cost doesn’t change. If you do hire a professional blogger, you will have some cost there, but you pay for that one time and then you own the content forever.
- Unlimited readers: There’s no limit to the number of people whom you can reach on your blog. Once your blog is active, you can have thousands of people read and see your message and it doesn’t cost you each time they read or click.
- Build your authority: Blogging for business automatically puts you in “expert” status among your prospects. When you blog about topics relevant to your industry, people automatically assume you know what you’re talking about, and that authority leads to more trust, which can lead to more sales if you offer a product or service.
- SEO boost: My favorite part about blogging is the search engine optimization benefit. When you blog, you’re adding relevant content to your website. Google loves content. Just as you’ll personally be seen as an expert, your website will also hold more authority in the eyes of big Google. So the more you write about your topic, the more likely people doing a search on that topic will find you.
Give Blogging for Business a Try:
I hope I’ve convinced you of the value of adding blogging to your content marketing strategy. While blogging shouldn’t necessarily replace all other tried-and-true methods of advertising and marketing, it’s definitely something to add if you’re finding yourself spending too much money on Google keyword advertising and not a lot of sales or results to show for your efforts. Let me know if you need help getting started with a blogging campaign. It’s easier than it looks, and the results are worth it.