At the start of every year, I feel compelled (albeit, for a short time) to do some major cleaning and organizing around my house. As I am de-cluttering one area, inevitably I’ll discover another area or item that needs attention. And so begins my growing to-do list. But I acutally found that it makes me feel better to have a list, checking things off as I go.
So how does this apply to marketing our businesses, you ask? Well, when the task of marketing your business seems a bit overwhelming at first, start by doing just one thing. For example, start with your website. Work on making your website content search-engine friendly, and get some new business flowing from some new, online leads. Next, work on your pay-per-click advertising campaign. Or develop a killer direct mail piece. But pick something fun to start. Don’t worry about the other items on your list until you’re done with the one item.
Once you start something and do it a few times, it becomes a habit. Resolve to do one thing to boost your marketing this month. Then another. And another. And before you know it, you’ve made a lot of progress.