Have you exhausted all of your search engine optimization strategies and you’re looking for a way to boost your website’s popularity and drive additional traffic?
You may not have thought about it before, but actually public relations (PR) is a great way to increase your natural/organic search engine results. And even better news – you don’t have to be a Fortune 500 company to benefit from PR services.
With the vast amount of information published online, you too can gain valuable press, which can boost your website traffic, and eventually lead to more sales. It’s a natural next step after you’ve launched your website, performed SEO and tried other marketing methods such as pay-per-click advertising.
How it works:
First, you write a press release, educational article or case study and submit it to your list of reporters in your targeted media (or have someone like AimFire Marketing do this for you). Once you receive media coverage, the particular media outlet (newspaper, magazine, website or blog) posts the story (or a copy of your press release) on their website or online news room. These stories should (in most cases) include a link back to your website. Make sure to include a blurb at the end of your press release or article with information about your company and a link to your website.
Search engines like Google and Yahoo assign a value to the popularity of your website, so the more websites that link to you, and the more popular those websites are, the higher your website will rank. The SEO term for this is called Link Building.