John Chapman, Owner of Chapman Custom Baths in Brownsburg, Indiana, came to AimFire Marketing when he was launching his new bathroom remodeling business, in need of new branding, messaging, materials and website. With a limited budget, John wanted to increase awareness in the marketplace and present a high-end customer look and feel when meeting with prospective homeowners. After discussing various options, Chapman Custom Baths decided to invest in a new logo, tagline, letterhead, business cards and search-engine optimized website.
AimFire Marketing worked with its design partner to create the logo, and incorporate the new tagline, “Quality Baths Designed to Last.” Then coordinated letterhead and business cards to match with the new logo. Finally, AimFire Marketing created a new website to match with the branding and materials, with optimized content to aid in search engine placement for phrases such as “Indianapolis bathroom remodeling.” While Chapman Custom Baths has remodeled its web design since working with AimFire Marketing, much of the original content AimFire Marketing wrote remains the same.