Last year I wrote about some ways you can incorporate green practices into your business (while promoting your business at the same time).
However, since then, I’ve seen more business promotions surrounding Earth day and thought I’d share a few ideas with you:
Retail stores: Order some reusable bags with your logo imprinted on them, and sell them, hand them out to customers, or offer them as giveaways. I know some good promotional products providers, so email me if you need a resource. Here, you saving the environment by not using plastic bags, putting your brand out there for the world to see (over and over), and reminding customers to shop at your store again. Target offered customers who shopped on 4/18 a reusable bag. CVS Pharmacy has a program where you save $1 every 4th trip when you bring in a reusable bag. That’s smart marketing.
Green Giveaway: Offer something to customers in celebration of Earth Day / Week, whether it’s a donation to a green cause, or an environmentally-friendly product of your choice.
Green Advertising: Change up your ad in the local newspaper and give it a green border or green text. The difference might make it stand out and make it more likely to be read, like I did with this sentence (see, it works!:). Advertise your green business practices. Or announce a special you’re offering only this week or for Earth Day.
Hope these ideas got you thinking green, which will in turn make you some more green.