Have you ever gone to the gym on a Monday and quit going on Friday because you hadn’t seen the results on the scale? You need to give it more time, right? It’s the same with our marketing activities.
PR: If you get one media placement, you might get more. Or, if you haven’t yet landed that front page story, keep on pitching, and someday you will.
Email: People save/read my email newsletters for months and even years sometimes, but may not call me unless they have a specific need. But sending them communication anyway keeps my name top-of-mind when they do have a need.
Web: Links stay online for a long time. The efforts you make now / articles you post on your blog or website now may result in a great web lead months later from a web keyword search. So keep adding content and keeping things fresh.
Ads: The more exposure your brand/name gets in the marketplace, and the more repetition, the more awareness you’ll get and the more likely you’ll get a response.
These were just a few ideas. The bottom line is that the more you do in the way of marketing, the more lasting impact you’ll have for your business. Just because you think one tactic doesn’t work, keep on marketing. You never know what will be in store for you in the future.