When my eldest daughter, Elaina turned one year old, I took her to the park (where she proceeded to eat sand) and then to Arby’s for lunch (for a roast beef sandwich — couldn’t resist! 😉
With her kids meal, we asked for a “baby toy” instead of the older kid’s toy. What did we get? Two colored Arby’s teething toys, shaped like the famous Arby’s cowboy hat.
Today, those two Arby’s hats are still around, and are my 6-month-old’s favorite chew toys. People have commented when we have been out on how cute they are.
Can you imagine the impact of seeing your brand around town in the hands of your prospects? How can you display your brand effectively and creatively so people in your target audience see it? Whether it’s a logoed golf ball, apparel, teething toy, ballpoint pen or other promotional product, you can get creative with how people see your brand. Here’s how:
1. Think about your ideal target. Get specific. Is it moms? Retirees who live in the suburbs and drive Buick LeSabres?
2. Think about where they shop, play, worship, work out, etc. Write down all of the possibilities.
3. What opportunities for awareness are there? Could you sponsor a golf hole? Giveaway? Workshop? Church bulletin? Cash register receipt? Little League team shirts?
If you get creative, you can expose your brand cost-effectively and to the right audience.