Marketing to Existing Customers Have you heard the phrase "80% of your sales come from 20% of your customers?" It is often easier - and cheaper - than you think to sell by utilizing your existing customers than it is to acquire a new customer. But how many of you have a strategy for acquiring business from your top customers? This should be a big priority and a vital component of your marketing … [Read more...]
Are You a Victim of Shotgun Marketing?
As the year begins, many of you may not have put together a marketing plan to guide your efforts. Although it’s okay not to have a formal plan in place, it is not okay to make decisions without some kind of strategy. Shotgun marketing: Acting on impulse instead of making smart decisions. (Example: Did you really need that candy bar or pack of gum that you picked up in the supermarket checkout … [Read more...]
Step Up Your Marketing Efforts for Big Results
Did your business have a successful year last year? If it wasn’t, or if you’d like to do better this year, maybe it’s time to look at increasing your marketing efforts this year. One of the best ways to increase revenue is of course to generate leads and convert those leads into sales. If you have a sales team (or perhaps you are the sales team), are you properly supporting the sales effort by … [Read more...]
If you want your customers to Buy from You, Talk about Them
By Susan Young, President, AimFire Marketing People love to talk about themselves. That’s why your natural instinct when writing your website copy, advertisement or direct mail letter is to talk about how your product or service is so wonderful. Even in sales calls and presentations, people make this mistake. How many sales materials have you received that focus on your needs? Aren’t most … [Read more...]
Viral Marketing at its Best: Ricola’s “Thanks a Million” Campaign
It’s the middle of the cold season, and hopefully you have avoided any major viral infection so far. While we’re on the subject, I wanted to share with you what I think is a very good example of viral marketing from which we all could learn a lesson. Have you heard the latest Ricola radio commercials? The Swiss-based herbal cough drop company has launched a contest, which began last October 1 and … [Read more...]
Are You a Victim of Shotgun Marketing?
Marketing without a Plan is Like Shooting in the Dark As each year begins, many of you may not have put together a marketing plan to guide your efforts. Although it’s okay not to have a formal marketing plan in place, it is not okay to make marketing decisions without some kind of strategy. Shotgun marketing: Acting on impulse instead of making smart decisions. (Example: Did you really need that … [Read more...]
Finding your Marketing Niche
Get your audience to associate their life with your product Have you ever watched a TV commercial and thought, "This is me..."? Well, I can definitely relate to the commercials you may have seen recently for Suave hair care products. Their target audience is harried moms with not enough time in the day to take a shower, let alone make themselves look beautiful (boy, can I relate!) Their recent … [Read more...]
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