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May 27, 2015 by Susan Young

How Not to Waste Time on Social Media

How do I use social media effectively in a limited amount of time? That is the question. As we all know, devoting time to social media marketing presents a challenge for many businesses. It's one thing to set up a social media account, but then to also create a content strategy and regularly post on social media -- well, that's more of a challenge. So here are some tips for how to stay active … [Read more...]

Filed Under: Content Marketing, Marketing, Marketing Strategy, Social Media Marketing Tagged With: finding time for social media, social media content strategy, social media marketing, social media marketing firm, time on social media, use social media effectively

May 18, 2015 by Susan Young

10 Ways to Win Fans and Influence Followers on Social Media

Interested in getting more fans and followers on your social media pages?

So, you’ve ventured into the world of social media. As Dr. Phil would say, “How’s that working out for you?” If social media hasn’t worked out well for your business thus far, or you feel like things could improve, don’t despair. You’re not alone. Some of the common complaints business owners give me about their social media accounts include: “Oh yeah, social media – It’s on the back burner … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: Facebook, increasing social media followers, outsourcing social media, social media expert, social media marketing, social media pages, social media tips, Twitter

April 13, 2015 by Susan Young

Your Biggest Business Challenge: Marketing

Over and over again, small business owners – from startups to seasoned pros – when asked about their biggest business challenge – admit that they struggle when marketing their businesses. Why do companies have so much trouble in this area of their business? I have some ideas on why this occurs, and what business owners can do now to change their fate. Are you making one of these marketing … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy, sales Tagged With: creating a marketing plan, marketing mistakes, marketing plan, marketing team, marketing your business, no marketing budget, sales and marketing

March 3, 2015 by Susan Young

Doing without a Marketing Plan

  Why are small businesses today going without marketing plans (and why is it a bad idea?) When I talk to Indiana small business owners about their marketing strategies, I often get a blank stare. Many of them don't have a formal marketing plan, but rather some marketing ideas they've written down or advertising tactics they've tried. They are looking to me for answers or a "quick … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy, sales Tagged With: creating a marketing plan, formal marketing plan, marketing plan, marketing planning, marketing strategy, no marketing plan, no marketing strategy

February 2, 2015 by Susan Young

Post-Super Bowl Ads Rehash

While I'm sure most of America caught the Super Bowl game last night, and its exciting ending, most of the media is still buzzing over the Super Bowl commercials. What did you think of this year's super bowl ads? I always enjoy watching the ads more than the football (unless it's the Colts playing in the super bowl), and that's because my background is in advertising, of course. I find it … [Read more...]

Filed Under: Advertising, Branding, Marketing, Social Media Marketing Tagged With: best super bowl commercials, super bowl ad reviews, Super Bowl ads, Super Bowl Ads Review, Super Bowl commercials

January 9, 2015 by Susan Young

Why you need blogging, email and social media

  Looking for a quick way to boost your marketing this year? I recommend focusing your business on three things: 1. Blogging 2. Email Marketing 3. Social Media Marketing (Twitter, LinkedIn, Facebook, Pinterest, Google+, etc.) Let me tell you why I think this is a great strategy for most businesses. 1. Let's start with Blogging: Blogging, as you know, is a content … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Email Marketing, Marketing, Marketing Strategy, Networking, Search Engine Optimization, Social Media Marketing Tagged With: blogging, boost your marketing, email marketing, marketing strategies, search engine optimization, SEO, social media

December 12, 2014 by Susan Young

Does PR Work Today?

PR coverage for your business

After working with small businesses and startups for so many years, I’ve seen the frustration that comes from launching a new product or service using a press release to local and national media, only to get frustrated at the lack of interest from reporters, editors and producers. The perception among these small business owners is that the only news the media cares about is large, publicly-traded … [Read more...]

Filed Under: Public Relations, Search Engine Optimization Tagged With: attract media attention, get a reporter's attention, get noticed by newspapers, prepare your next media campaign, press release for SEO

October 29, 2014 by Susan Young

Lifecycle Marketing: In What Stage are your Customers?

I recently met with Indianapolis-based Right on Interactive about their customer lifecycle marketing products. While I know the importance of moving the customer through various stages of a buying cycle, it was interesting to see how new technologies are helping companies capture and track engagement, as well as use the information to assist in the sales process. Before we get into details … [Read more...]

Filed Under: Marketing Strategy, sales Tagged With: Customer Engagement, Customer Lifecycle Management, customer lifecycle management solution, engaging with your brand, Lifecycle Marketing, marketing is stuck

October 28, 2014 by Susan Young

Top 10 Reasons you Should Blog

Blog Defined: For those of you who don't blog regularly for your business, you may be wondering exactly what a blog should contain. According to Wikipedia: A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post … [Read more...]

Filed Under: Advertising, Blogging, Marketing, Website Development Tagged With: blog and SEO, blog writer, blogging, business blogging, definition of a blog

October 10, 2014 by Susan Young

Spreading your Marketing Message

Every business has a product or service to sell, and a message to share with their target audience. But how do we cut through the clutter when our audience is bombarded with more messages than they can even process? Here are four qualities you need in order to create and share a more memorable marketing message: In the case of your marketing message, you want it to spread like a … [Read more...]

Filed Under: Marketing, Marketing Message, Marketing Strategy, sales Tagged With: evaluate marketing campaigns, find your ideal customers, marketing message and strategy, spreading your marketing message, tips for sending out your marketing campaign, viral marketing

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