How do I use social media effectively in a limited amount of time? That is the question. As we all know, devoting time to social media marketing presents a challenge for many businesses. It's one thing to set up a social media account, but then to also create a content strategy and regularly post on social media -- well, that's more of a challenge. So here are some tips for how to stay active … [Read more...]
10 Ways to Win Fans and Influence Followers on Social Media
So, you’ve ventured into the world of social media. As Dr. Phil would say, “How’s that working out for you?” If social media hasn’t worked out well for your business thus far, or you feel like things could improve, don’t despair. You’re not alone. Some of the common complaints business owners give me about their social media accounts include: “Oh yeah, social media – It’s on the back burner … [Read more...]
Your Biggest Business Challenge: Marketing
Over and over again, small business owners – from startups to seasoned pros – when asked about their biggest business challenge – admit that they struggle when marketing their businesses. Why do companies have so much trouble in this area of their business? I have some ideas on why this occurs, and what business owners can do now to change their fate. Are you making one of these marketing … [Read more...]
Doing without a Marketing Plan
Why are small businesses today going without marketing plans (and why is it a bad idea?) When I talk to Indiana small business owners about their marketing strategies, I often get a blank stare. Many of them don't have a formal marketing plan, but rather some marketing ideas they've written down or advertising tactics they've tried. They are looking to me for answers or a "quick … [Read more...]
Post-Super Bowl Ads Rehash
While I'm sure most of America caught the Super Bowl game last night, and its exciting ending, most of the media is still buzzing over the Super Bowl commercials. What did you think of this year's super bowl ads? I always enjoy watching the ads more than the football (unless it's the Colts playing in the super bowl), and that's because my background is in advertising, of course. I find it … [Read more...]
Why you need blogging, email and social media
Looking for a quick way to boost your marketing this year? I recommend focusing your business on three things: 1. Blogging 2. Email Marketing 3. Social Media Marketing (Twitter, LinkedIn, Facebook, Pinterest, Google+, etc.) Let me tell you why I think this is a great strategy for most businesses. 1. Let's start with Blogging: Blogging, as you know, is a content … [Read more...]
Does PR Work Today?
After working with small businesses and startups for so many years, I’ve seen the frustration that comes from launching a new product or service using a press release to local and national media, only to get frustrated at the lack of interest from reporters, editors and producers. The perception among these small business owners is that the only news the media cares about is large, publicly-traded … [Read more...]
Lifecycle Marketing: In What Stage are your Customers?
I recently met with Indianapolis-based Right on Interactive about their customer lifecycle marketing products. While I know the importance of moving the customer through various stages of a buying cycle, it was interesting to see how new technologies are helping companies capture and track engagement, as well as use the information to assist in the sales process. Before we get into details … [Read more...]
Top 10 Reasons you Should Blog
Blog Defined: For those of you who don't blog regularly for your business, you may be wondering exactly what a blog should contain. According to Wikipedia: A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post … [Read more...]
Spreading your Marketing Message
Every business has a product or service to sell, and a message to share with their target audience. But how do we cut through the clutter when our audience is bombarded with more messages than they can even process? Here are four qualities you need in order to create and share a more memorable marketing message: In the case of your marketing message, you want it to spread like a … [Read more...]
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