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July 7, 2007 by Susan Young Leave a Comment

Brand Extension & Amazon.com: What will they think of next?

Remember when Amazon.com used to be just about books?

Apparently, they are launching yet another “brand extension” by offering….groceries. Yes, groceries….more than 22,000 of them. Now, while you’re ordering your favorite beach read, you can go ahead and order the pina colada mix or the picnic food. I guess for the consumer who really doesn’t want to venture out of the house for groceries (with a new baby, I can relate), there is now an alternative to those grocery delivery services. They even have bulk items like you’d see at Sam’s Club or Costco, and the prices are pretty reasonable too on most items. Now, if they figure out a way to ship perishable items, I’m sold…

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Filed Under: Branding, Marketing Strategy

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