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March 10, 2017 by Susan Young Leave a Comment

When Word of Mouth Marketing Isn’t Enough

WOM Marketing - Referral Marketing - Business Partners

Over the years, I've heard countless small business owners utter the phrase, "We get most of our business from referrals." or "We don't do any advertising...our customers come to us." As a marketing and advertising consultant, businesses who rely on referral marketing alone make me cringe a little (okay, a lot).   I understand the logic behind their perspective. They are some of the … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Email Marketing, Marketing Strategy, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: grow your business, referral marketing, word of mouth marketing

December 14, 2016 by Susan Young Leave a Comment

12 Marketing Tips for a Successful Year

12 marketing ideas

For those companies without the luxury of a large sales and marketing department, I thought I would gift you with 12 ideas (one for each month of the year) on how to positively impact your marketing results in the coming year. Refresh your Brand: Is your current company brand up to par? Consider revising or re-designing your company’s logo. If you have a logo you’re happy with, make sure … [Read more...]

Filed Under: Advertising, Blogging, Branding, Content Marketing, Marketing, Marketing Strategy, sales Tagged With: 12 marketing tips, marketing ideas, small business marketing

June 16, 2016 by Susan Young Leave a Comment

How to Keep Your Local Business Thriving

shop local - keeping your local business booming

As a marketing consultant, I help coach small businesses how to succeed in this competitive marketplace. So I have seen the confusion business owners face when trying to determine how to raise awareness in the community for their store or their services. Whether it’s a local retail shop or business-to-business operation, they face many of the same issues. “Where do I put my advertising dollars so … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy Tagged With: local business, shop local, small business, support local business

January 30, 2016 by Susan Young Leave a Comment

The Secret Approach for Marketing Success

The Secret to Marketing Success? It's Time.

For business owners looking to make a quick profit off of a shotgun marketing approach, I have three words for you: It takes time. No matter what kind of advertising or marketing or communications you do to promote your business, if you don’t put enough time into testing your chosen tactic, you won’t see the success you desire. Let’s take the case of print advertising, such as advertising in … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy, sales Tagged With: advertising, search engine optimization, Secret to Marketing Success, social media marketing

November 10, 2015 by Susan Young

10 Steps to Better Business Writing

When I read most of the small business copy these days, frankly I'm a little bored. It's the same, product-focused, third-person language that I've read for years in advertisements, web copy, print brochures and more. As a business with a unique product or service to sell, how can you spice up your writing to help you stand out against the herd of ho-hum marketing writing? Here are 10 ways to … [Read more...]

Filed Under: Advertising, Content Marketing, Marketing Tagged With: best marketing copy, business writing, marketing writing, small business copy

October 11, 2015 by Susan Young

Marketing Strategy – Start with the End in Mind

When deciding how to create and spend your marketing budget, it makes sense to take a step back and evaluate your current business, your goals and customers.  Here are some questions to ask yourself as you look back on your previous year in business: How did your business perform overall last year? Did we attract new customers? If so, from where? Did we retain or sell to … [Read more...]

Filed Under: Advertising, Branding, Marketing, sales Tagged With: advertising budget, email marketing, marketing planning, marketing strategy, marketing your business

October 7, 2015 by Susan Young

What is Content Marketing?

You may have heard the term ‘content marketing’ floating around lately, but how many of you know what it means, and how to apply this strategy to your business’ marketing plan? First of all, to understand content marketing as a strategy, we need to define content marketing. All forms of advertising have content, of course. Types of marketing content include: Headlines Taglines or … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Website Development Tagged With: blogging, content marketing plan, content marketing strategy, search engine optimization, social media, what is content marketing

September 3, 2015 by Susan Young

Yard Signs: Not just for Realtors and Politicians Anymore

In the Indianapolis area, there is something I’ve noticed a lot more of in the last few years: yard signs. Formerly, when you would see a sign on the lawn of your neighbor’s house, it was announcing the house was for sale, the location of an upcoming garage sale, or to show support of a particular local or national political candidate. There are many advantages of using yard signs, including: … [Read more...]

Filed Under: Advertising, Public Relations Tagged With: advertising with signs, Marketing home remodeling, marketing home services industry, outdoor advertising, outdoor signs, real estate signs, service business signs, yard sign advertising, yard signs

April 13, 2015 by Susan Young

Your Biggest Business Challenge: Marketing

Over and over again, small business owners – from startups to seasoned pros – when asked about their biggest business challenge – admit that they struggle when marketing their businesses. Why do companies have so much trouble in this area of their business? I have some ideas on why this occurs, and what business owners can do now to change their fate. Are you making one of these marketing … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy, sales Tagged With: creating a marketing plan, marketing mistakes, marketing plan, marketing team, marketing your business, no marketing budget, sales and marketing

March 3, 2015 by Susan Young

Doing without a Marketing Plan

  Why are small businesses today going without marketing plans (and why is it a bad idea?) When I talk to Indiana small business owners about their marketing strategies, I often get a blank stare. Many of them don't have a formal marketing plan, but rather some marketing ideas they've written down or advertising tactics they've tried. They are looking to me for answers or a "quick … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy, sales Tagged With: creating a marketing plan, formal marketing plan, marketing plan, marketing planning, marketing strategy, no marketing plan, no marketing strategy

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