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Compelling Content that Hits the Mark.
Compelling Content that Hits the Mark.
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March 10, 2017 by Susan Young Leave a Comment

Tradeshow Marketing – Getting the Most out of Your Exhibitor Dollar

Tradeshow Marketing - Indianapolis

As a small business, trade show marketing is probably something on your marketing tactic list. Your company purchases booth graphics, prints a few brochures, and send a few salespeople to work the floor and gather as many leads as possible. But have you really thought about how you could make exhibiting at trade shows more successful for your business? Marketing is such a big component of … [Read more...]

Filed Under: Branding, Marketing, Marketing Strategy Tagged With: Indianapolis trade show marketing, tradeshow marketing, tradeshow promo products

February 21, 2017 by Susan Young Leave a Comment

Justifying your Content Marketing Expense

Benefits of content marketing

Content marketing sure is a popular buzzword these days. For those of you who are unsure of the benefits of content marketing, it's essentially the creation and distribution of valuable, relevant content in order to drive an action (click to website, call, etc.). We hear reports of companies increasing their spend in this area, and how it's the new "future of marketing." But for marketing … [Read more...]

Filed Under: Blogging, Branding, Content Marketing, Marketing Strategy, Search Engine Optimization, Social Media Marketing Tagged With: benefits of content marketing, content marketing and seo, content marketing benefits

December 14, 2016 by Susan Young Leave a Comment

12 Marketing Tips for a Successful Year

12 marketing ideas

For those companies without the luxury of a large sales and marketing department, I thought I would gift you with 12 ideas (one for each month of the year) on how to positively impact your marketing results in the coming year. Refresh your Brand: Is your current company brand up to par? Consider revising or re-designing your company’s logo. If you have a logo you’re happy with, make sure … [Read more...]

Filed Under: Advertising, Blogging, Branding, Content Marketing, Marketing, Marketing Strategy, sales Tagged With: 12 marketing tips, marketing ideas, small business marketing

October 20, 2015 by Susan Young

Business, Marketing and the Lemonade Stand

Can a lemonade stand teach us about marketing our business?

My daughter, Elaina, definitely has the entrepreneurial spirit. When the weather gets warm, she can’t wait to get outside and sell lemonade or candy to the neighbors. Her Daisy troop participated in the National Lemonade Day in May, a free, community-wide initiative powered by Google for Entrepreneurs, and locally here in Indianapolis by entrepreneur Scott Jones (Indianapolis.lemonadeday.org).  I … [Read more...]

Filed Under: Branding, Marketing, sales Tagged With: advertising budget, Indianapolis marketing, lemonade day, lemonade day indianapolis, marketing your business

October 11, 2015 by Susan Young

Marketing Strategy – Start with the End in Mind

When deciding how to create and spend your marketing budget, it makes sense to take a step back and evaluate your current business, your goals and customers.  Here are some questions to ask yourself as you look back on your previous year in business: How did your business perform overall last year? Did we attract new customers? If so, from where? Did we retain or sell to … [Read more...]

Filed Under: Advertising, Branding, Marketing, sales Tagged With: advertising budget, email marketing, marketing planning, marketing strategy, marketing your business

February 2, 2015 by Susan Young

Post-Super Bowl Ads Rehash

While I'm sure most of America caught the Super Bowl game last night, and its exciting ending, most of the media is still buzzing over the Super Bowl commercials. What did you think of this year's super bowl ads? I always enjoy watching the ads more than the football (unless it's the Colts playing in the super bowl), and that's because my background is in advertising, of course. I find it … [Read more...]

Filed Under: Advertising, Branding, Marketing, Social Media Marketing Tagged With: best super bowl commercials, super bowl ad reviews, Super Bowl ads, Super Bowl Ads Review, Super Bowl commercials

June 17, 2014 by Susan Young

Great Ads in Michigan

Michigan's tourism advertising campaigns are pure genius State tourism associations focus the majority of their advertising budget on neighboring states within a day's drive of the area. Here in Indiana, we often see advertisements for Cincinnati and Ohio areas, Chicago and Illinois, Kentucky, and our state to the north - Michigan. Tourism advertising has the significant task of  persuading … [Read more...]

Filed Under: Advertising, Branding, Marketing Message, Marketing Strategy Tagged With: creating a radio ad, creating a television ad, emotion in advertising, good advertisements, Michigan advertising, Michigan tourism, Michigan.org

April 5, 2013 by Susan Young

How Skimping on your Marketing Now Can Cost You in the Future

(Note: This post was first published in the Morgan County Business Leader) As a marketing consultant for Indianapolis small businesses, I recognize the need to “get the most bang for the buck” when it comes to marketing and promoting your company. This is particularly true in the start-up phases of a business, or when sales are slow during today’s tight economic times. But I want to caution all … [Read more...]

Filed Under: Branding, Marketing Strategy, Search Engine Optimization, Website Development Tagged With: corporate websites, cost-effective marketing, indianapolis small business, logo development, marketing consultant indianapolis, marketing errors, marketing strategy

December 13, 2012 by Susan Young Leave a Comment

New Website Project Checklist

This year, my marketing firm has initiated many new website development projects for our Indianapolis area clients. Although each client and website are different, I've found that having some basic items in place in advance of the project will ensure a shorter timeline and smoother transition to the final website. Whether you need a website revision or new website, here is my client … [Read more...]

Filed Under: Blogging, Branding, Marketing Strategy, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: Indianapolis website development, Indianapolis websites, web design, web re-design, web revision, website checklist, website development

October 23, 2012 by Susan Young Leave a Comment

Is your website in need of a renovation?

Remodeling your website - Website refresh

Lately, my husband & I have been watching a lot of home improvement shows on HGTV and DIY Network, such as Kitchen Crashers and I Hate my Bath. We recently spent a four-day weekend updating our Brownsburg home with new interior and exterior lighting, doorknobs, fixtures, tile backsplashes and more. After the process was complete, we couldn't help but marvel in all of our new updates. With just … [Read more...]

Filed Under: Blogging, Branding, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: Indianapolis web development, renovating your website, SEO, web design and development, website revision

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When Word of Mouth Marketing Isn’t Enough

Tradeshow Marketing – Getting the Most out of Your Exhibitor Dollar

Justifying your Content Marketing Expense

Marketing Tips from The Bachelor: How to Woo your Prospects into Customers

Letting Go of Old Marketing Habits

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