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March 10, 2017 by Susan Young Leave a Comment

When Word of Mouth Marketing Isn’t Enough

WOM Marketing - Referral Marketing - Business Partners

Over the years, I've heard countless small business owners utter the phrase, "We get most of our business from referrals." or "We don't do any advertising...our customers come to us." As a marketing and advertising consultant, businesses who rely on referral marketing alone make me cringe a little (okay, a lot).   I understand the logic behind their perspective. They are some of the … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Email Marketing, Marketing Strategy, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: grow your business, referral marketing, word of mouth marketing

February 21, 2017 by Susan Young Leave a Comment

Justifying your Content Marketing Expense

Benefits of content marketing

Content marketing sure is a popular buzzword these days. For those of you who are unsure of the benefits of content marketing, it's essentially the creation and distribution of valuable, relevant content in order to drive an action (click to website, call, etc.). We hear reports of companies increasing their spend in this area, and how it's the new "future of marketing." But for marketing … [Read more...]

Filed Under: Blogging, Branding, Content Marketing, Marketing Strategy, Search Engine Optimization, Social Media Marketing Tagged With: benefits of content marketing, content marketing and seo, content marketing benefits

January 30, 2017 by Susan Young Leave a Comment

Marketing Tips from The Bachelor: How to Woo your Prospects into Customers

The Bachelor - marketing tips for wooing your prospects into customers

When I'm not marketing for my small business clients, one of my guilty pleasures is watching television, including ABC's reality shows The Bachelor and The Bachelorette. What I have noticed since watching several seasons of the show is that some contestants are better than others at playing this reality dating game. Some of them are not very well-skilled at getting noticed, and they hardly appear … [Read more...]

Filed Under: Content Marketing, Marketing Message, sales Tagged With: customer acquisition, dating your prospects, Marketing, The Bachelor, The Bachelorette, winning customers

December 14, 2016 by Susan Young Leave a Comment

12 Marketing Tips for a Successful Year

12 marketing ideas

For those companies without the luxury of a large sales and marketing department, I thought I would gift you with 12 ideas (one for each month of the year) on how to positively impact your marketing results in the coming year. Refresh your Brand: Is your current company brand up to par? Consider revising or re-designing your company’s logo. If you have a logo you’re happy with, make sure … [Read more...]

Filed Under: Advertising, Blogging, Branding, Content Marketing, Marketing, Marketing Strategy, sales Tagged With: 12 marketing tips, marketing ideas, small business marketing

October 10, 2016 by Susan Young Leave a Comment

Building your Business with Social Media

Social Media Marketing Tips

Social media marketing can boost traffic to your website, and keeps your company top-of-mind. The value in this alone can be enough to boost your business to the next level. Is your business taking advantage of the opportunities that social media offers? One of the key tips I give business owners who are unsure about social media is to create a (separate) business account and start snooping … [Read more...]

Filed Under: Content Marketing, Social Media Marketing Tagged With: content marketing, how often to post on social media, post ideas, social media marketing, what content to post

September 9, 2016 by Susan Young Leave a Comment

Social Media – Should you DIY?

DIY Marketing Tool kit

My husband, Jason is an avid do-it-yourselfer (DIYer). If he can figure out how to fix it or build it online, or by reading a book, he’ll do it. I, on the other hand, can think of many things that are better left to the professionals (e.g. fixing a major plumbing issue, upgrading a technology system). If I don’t feel comfortable or knowledgeable enough to do the job, I’d much rather find an expert … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: DIY marketing, social media diy, social media management

February 17, 2016 by Susan Young Leave a Comment

Blogging: the Key to New Customer Acquisition

blogging for business

For business owners trying to win at the search engine optimization (SEO) game, there’s an overlooked technique that actually works better in the long run, and costs a fraction of the price of Google keyword advertising: blogging for business. This tip will help you discover the reason why your current website isn’t ranking well on Google, and show you how this technique costs much less, but … [Read more...]

Filed Under: Blogging, Content Marketing, Marketing Strategy, sales, Search Engine Optimization, Writing Tagged With: blogging, blogging for business, business blogging, content marketing, website marketing, websites

November 10, 2015 by Susan Young

10 Steps to Better Business Writing

When I read most of the small business copy these days, frankly I'm a little bored. It's the same, product-focused, third-person language that I've read for years in advertisements, web copy, print brochures and more. As a business with a unique product or service to sell, how can you spice up your writing to help you stand out against the herd of ho-hum marketing writing? Here are 10 ways to … [Read more...]

Filed Under: Advertising, Content Marketing, Marketing Tagged With: best marketing copy, business writing, marketing writing, small business copy

October 7, 2015 by Susan Young

What is Content Marketing?

You may have heard the term ‘content marketing’ floating around lately, but how many of you know what it means, and how to apply this strategy to your business’ marketing plan? First of all, to understand content marketing as a strategy, we need to define content marketing. All forms of advertising have content, of course. Types of marketing content include: Headlines Taglines or … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Website Development Tagged With: blogging, content marketing plan, content marketing strategy, search engine optimization, social media, what is content marketing

May 27, 2015 by Susan Young

How Not to Waste Time on Social Media

How do I use social media effectively in a limited amount of time? That is the question. As we all know, devoting time to social media marketing presents a challenge for many businesses. It's one thing to set up a social media account, but then to also create a content strategy and regularly post on social media -- well, that's more of a challenge. So here are some tips for how to stay active … [Read more...]

Filed Under: Content Marketing, Marketing, Marketing Strategy, Social Media Marketing Tagged With: finding time for social media, social media content strategy, social media marketing, social media marketing firm, time on social media, use social media effectively

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When Word of Mouth Marketing Isn’t Enough

Tradeshow Marketing – Getting the Most out of Your Exhibitor Dollar

Justifying your Content Marketing Expense

Marketing Tips from The Bachelor: How to Woo your Prospects into Customers

Letting Go of Old Marketing Habits

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