So, you’ve ventured into the world of social media. As Dr. Phil would say, “How’s that working out for you?” If social media hasn’t worked out well for your business thus far, or you feel like things could improve, don’t despair. You’re not alone. Some of the common complaints business owners give me about their social media accounts include: “Oh yeah, social media – It’s on the back burner … [Read more...]
Why you need blogging, email and social media
Looking for a quick way to boost your marketing this year? I recommend focusing your business on three things: 1. Blogging 2. Email Marketing 3. Social Media Marketing (Twitter, LinkedIn, Facebook, Pinterest, Google+, etc.) Let me tell you why I think this is a great strategy for most businesses. 1. Let's start with Blogging: Blogging, as you know, is a content … [Read more...]
Has Writing Lost its Structure?
While visiting my daughter's second grade class this month, I sat in on a writing class where the kids were learning how to construct a story using various parts -- starting with the topic or main idea, then the details, and finally the conclusion. I was happy to see that teachers reinforce this concept early in the classroom. Adults in business could use a refresher course on this … [Read more...]
Social Media Tips and Tricks for Newcomers
Has your business added social media to its content marketing strategy? Perhaps you are on the fence about participating, or maybe you have been active on social media but aren’t sure if you’re going about it correctly. Here are a few tips and tricks for those businesses already posting on social media, and perhaps some reason to convince other businesses to start the process: … [Read more...]
Twitter Tips for Insurance Agents (and Small Business Owners)
Note: I was fortunate enough to be asked to write an article for the Jan/Feb issue of Indiana Insurance News. This is the article which appeared there. I will also be publishing a future article for their Nov/Dec issue on De-Mystifying Social Media. If you’ve done some research and you know that your customers, vendors, prospects or influencers are using Twitter, it might make sense for … [Read more...]
Getting Started with Online Video: Common Pitfalls to Avoid
Here is a guest post from my friend Rocky Walls, CEO / Media Guy of 12 Stars Media Productions. Since I've had a lot of clients ask me how they can get started with online video, I thought I'd have Rocky "de-mystify" it for us. - Susan ------------------------------------- Common Pitfalls to Avoid When Getting Started with Online Video By Rocky Walls, 12 Stars Media Using video online … [Read more...]
Why You Should Consider Outsourcing Your Web Content Development
Having been involved in many website projects, I have worked with many Indianapolis graphic design and web development firms over the last five years. We often work together on projects: I handle the copy and SEO and they do the design and back end work. Do you want to know one of the most common reasons these designers and developers tell me that their website projects stall? Because they are … [Read more...]