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May 18, 2015 by Susan Young

10 Ways to Win Fans and Influence Followers on Social Media

Interested in getting more fans and followers on your social media pages?

So, you’ve ventured into the world of social media. As Dr. Phil would say, “How’s that working out for you?” If social media hasn’t worked out well for your business thus far, or you feel like things could improve, don’t despair. You’re not alone. Some of the common complaints business owners give me about their social media accounts include: “Oh yeah, social media – It’s on the back burner … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: Facebook, increasing social media followers, outsourcing social media, social media expert, social media marketing, social media pages, social media tips, Twitter

January 9, 2015 by Susan Young

Why you need blogging, email and social media

  Looking for a quick way to boost your marketing this year? I recommend focusing your business on three things: 1. Blogging 2. Email Marketing 3. Social Media Marketing (Twitter, LinkedIn, Facebook, Pinterest, Google+, etc.) Let me tell you why I think this is a great strategy for most businesses. 1. Let's start with Blogging: Blogging, as you know, is a content … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Email Marketing, Marketing, Marketing Strategy, Networking, Search Engine Optimization, Social Media Marketing Tagged With: blogging, boost your marketing, email marketing, marketing strategies, search engine optimization, SEO, social media

September 16, 2014 by Susan Young

Has Writing Lost its Structure?

Marketing and business writing

While visiting my daughter's second grade class this month, I sat in on a writing class where the kids were learning how to construct a story using various parts -- starting with the topic or main idea, then the details, and finally the conclusion. I was happy to see that teachers reinforce this concept early in the classroom. Adults in business could use a refresher course on this … [Read more...]

Filed Under: Content Marketing, Writing Tagged With: businesss writing, marketing message, marketing writing, understand your message, writing structure

September 1, 2014 by Susan Young

Social Media Tips and Tricks for Newcomers

Has your business added social media to its content marketing strategy? Perhaps you are on the fence about participating, or maybe you have been active on social media but aren’t sure if you’re going about it correctly. Here are a few tips and tricks for those businesses already posting on social media, and perhaps some reason to convince other businesses to start the process: … [Read more...]

Filed Under: Advertising, Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: automating social media, content marketing and social media, posting on social media, social media posting tips

February 27, 2014 by Susan Young

Twitter Tips for Insurance Agents (and Small Business Owners)

marketing, content, blog, social media for agents

Note: I was fortunate enough to be asked to write an article for the Jan/Feb issue of Indiana Insurance News. This is the article which appeared there.  I will also be publishing a future article for their Nov/Dec issue on De-Mystifying Social Media. If you’ve done some research and you know that your customers, vendors, prospects or influencers are using Twitter, it might make sense for … [Read more...]

Filed Under: Blogging, Content Marketing, Social Media Marketing Tagged With: small business twitter, social media marketing, starting on twitter, Twitter for insurance agents, Twitter tips

February 17, 2011 by Susan Young Leave a Comment

Getting Started with Online Video: Common Pitfalls to Avoid

corporate business videos as part of your marketing plan

Here is a guest post from my friend Rocky Walls, CEO / Media Guy of 12 Stars Media Productions.  Since I've had a lot of clients ask me how they can get started with online video, I thought I'd have Rocky "de-mystify" it for us.  - Susan ------------------------------------- Common Pitfalls to Avoid When Getting Started with Online Video By Rocky Walls, 12 Stars Media Using video online … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: online video, pitfalls of online video, videos for business

September 22, 2010 by Susan Young Leave a Comment

Why You Should Consider Outsourcing Your Web Content Development

Content writer for websites

Having been involved in many website projects, I have worked with many Indianapolis graphic design and web development firms over the last five years.  We often work together on projects: I handle the copy and SEO and they do the design and back end work. Do you want to know one of the most common reasons these designers and developers tell me that their website projects stall? Because they are … [Read more...]

Filed Under: Content Marketing, Search Engine Optimization, Website Development Tagged With: outsourced web content development, outsourcing web copywriting, stalled web projects

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  • Home
  • About AimFire Marketing
    ▼
    • Why Content Marketing?
    • Portfolio
    • Agency Support
    • Speaking
    • Marketing Training and Coaching
  • Content Marketing Services
    ▼
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    • Blogging
    • Social Media Management
    • Print Material
    • Other Marketing Services
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