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March 10, 2017 by Susan Young Leave a Comment

When Word of Mouth Marketing Isn’t Enough

WOM Marketing - Referral Marketing - Business Partners

Over the years, I've heard countless small business owners utter the phrase, "We get most of our business from referrals." or "We don't do any advertising...our customers come to us." As a marketing and advertising consultant, businesses who rely on referral marketing alone make me cringe a little (okay, a lot).   I understand the logic behind their perspective. They are some of the … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Email Marketing, Marketing Strategy, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: grow your business, referral marketing, word of mouth marketing

February 21, 2017 by Susan Young Leave a Comment

Justifying your Content Marketing Expense

Benefits of content marketing

Content marketing sure is a popular buzzword these days. For those of you who are unsure of the benefits of content marketing, it's essentially the creation and distribution of valuable, relevant content in order to drive an action (click to website, call, etc.). We hear reports of companies increasing their spend in this area, and how it's the new "future of marketing." But for marketing … [Read more...]

Filed Under: Blogging, Branding, Content Marketing, Marketing Strategy, Search Engine Optimization, Social Media Marketing Tagged With: benefits of content marketing, content marketing and seo, content marketing benefits

December 14, 2016 by Susan Young Leave a Comment

12 Marketing Tips for a Successful Year

12 marketing ideas

For those companies without the luxury of a large sales and marketing department, I thought I would gift you with 12 ideas (one for each month of the year) on how to positively impact your marketing results in the coming year. Refresh your Brand: Is your current company brand up to par? Consider revising or re-designing your company’s logo. If you have a logo you’re happy with, make sure … [Read more...]

Filed Under: Advertising, Blogging, Branding, Content Marketing, Marketing, Marketing Strategy, sales Tagged With: 12 marketing tips, marketing ideas, small business marketing

February 17, 2016 by Susan Young Leave a Comment

Blogging: the Key to New Customer Acquisition

blogging for business

For business owners trying to win at the search engine optimization (SEO) game, there’s an overlooked technique that actually works better in the long run, and costs a fraction of the price of Google keyword advertising: blogging for business. This tip will help you discover the reason why your current website isn’t ranking well on Google, and show you how this technique costs much less, but … [Read more...]

Filed Under: Blogging, Content Marketing, Marketing Strategy, sales, Search Engine Optimization, Writing Tagged With: blogging, blogging for business, business blogging, content marketing, website marketing, websites

October 7, 2015 by Susan Young

What is Content Marketing?

You may have heard the term ‘content marketing’ floating around lately, but how many of you know what it means, and how to apply this strategy to your business’ marketing plan? First of all, to understand content marketing as a strategy, we need to define content marketing. All forms of advertising have content, of course. Types of marketing content include: Headlines Taglines or … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Website Development Tagged With: blogging, content marketing plan, content marketing strategy, search engine optimization, social media, what is content marketing

October 6, 2015 by Susan Young

5 Tips to Boost your Website Traffic

Often, my Indianapolis small business customers come to me asking how they can increase web traffic for their company’s website. Are you a small business trying to get noticed online in a sea of other competitors? Perhaps you don’t want to spend a fortune, or to do a complete overhaul of your existing website. In these cases, here are five tips you can try which may give your website an instant … [Read more...]

Filed Under: Blogging, Email Marketing, Marketing, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: increase web traffic, refresh your website content, SEO keyword research, social media marketing

January 9, 2015 by Susan Young

Why you need blogging, email and social media

  Looking for a quick way to boost your marketing this year? I recommend focusing your business on three things: 1. Blogging 2. Email Marketing 3. Social Media Marketing (Twitter, LinkedIn, Facebook, Pinterest, Google+, etc.) Let me tell you why I think this is a great strategy for most businesses. 1. Let's start with Blogging: Blogging, as you know, is a content … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Email Marketing, Marketing, Marketing Strategy, Networking, Search Engine Optimization, Social Media Marketing Tagged With: blogging, boost your marketing, email marketing, marketing strategies, search engine optimization, SEO, social media

October 28, 2014 by Susan Young

Top 10 Reasons you Should Blog

Blog Defined: For those of you who don't blog regularly for your business, you may be wondering exactly what a blog should contain. According to Wikipedia: A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post … [Read more...]

Filed Under: Advertising, Blogging, Marketing, Website Development Tagged With: blog and SEO, blog writer, blogging, business blogging, definition of a blog

September 12, 2014 by Susan Young

De-Mystifying Social Media

For anyone who is new to social media, the thought of using it in your business can be a bit overwhelming.  However, it looks like social media will be around for a while, so if your business isn’t taking advantage of the opportunities that it offers, it is time to jump on the bandwagon and see the value for your business. With a little time, and some training, I hope to de-mystify social media … [Read more...]

Filed Under: Blogging, Social Media Marketing Tagged With: Facebook, small business social media, social media confusion, social media help, Twitter tips, understanding social media

February 27, 2014 by Susan Young

Twitter Tips for Insurance Agents (and Small Business Owners)

marketing, content, blog, social media for agents

Note: I was fortunate enough to be asked to write an article for the Jan/Feb issue of Indiana Insurance News. This is the article which appeared there.  I will also be publishing a future article for their Nov/Dec issue on De-Mystifying Social Media. If you’ve done some research and you know that your customers, vendors, prospects or influencers are using Twitter, it might make sense for … [Read more...]

Filed Under: Blogging, Content Marketing, Social Media Marketing Tagged With: small business twitter, social media marketing, starting on twitter, Twitter for insurance agents, Twitter tips

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When Word of Mouth Marketing Isn’t Enough

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