I thought I'd have a little humor with this post, which I feel needs little introduction. Here are 10 signs that your business needs to outsource its marketing efforts: Your latest WordPress blog post still says, "Hello World!" You have 10 Facebook "Likes" on your Fan Page (and they are all your friends and family). You still pay $30/month for your email marketing software but … [Read more...]
Blogging for Business: Content as a Better Marketing Tool
In the early days of the Internet, most businesses simply put up a few, static pages of content and left them alone. Perhaps they'd update the site every year, but for the most part, this was the extent of the effort. Today, businesses are building websites around blogging platforms and making their blogs more prominent. They are promoting their blogs on social media sites and using them to … [Read more...]
Traditional Versus Online Advertising: What’s Your Share?
Wanted to share with you an article I wrote this month, which was featured in an e-newsletter of a colleague of mine, Janet Falkenberg of ExecuStrive, an Indianapolis virtual assistant firm. Thanks, Janet, for letting me share this article with my Indianapolis business colleagues. Do you consider yourself a “traditional marketer”? Are you spending a majority of your marketing and advertising … [Read more...]
The Frick and Frack of Blogging and Networking
Today’s guest post is by friend and professional ghost blogger Rhoda Israelov, President of Say It For You. Last summer, for two entire weeks, my Say It For You blog posts were focused on the concept of “learning around” and “reading around” for your blog. The gist of those posts was that it’s really hard to keep blog content writing fresh and engaging if you’re not continually learning … [Read more...]
Is Ghost Blogging for You?
Keeping up with the ritual of posting regular content to your blog can prove daunting. Have you considered hiring a ghost blogger or blog writing service, but wondered if it was right for you or your business? Here are some things to consider and tips to make it work: Outsource to a ghost blogger who is committed to learning your business really well. This will enable them to capture your … [Read more...]
Where Could you Be…If you Had Worked with Me?
Many of you read my marketing articles faithfully (okay, maybe you skim some of them or just look at the pictures). But how many of you ever really knew what it was that I did for my clients? Well, I am looking to clarify that and do a better job of communicating some of the things that I can do to help you promote your business. Here are some of the activities, products and results I've … [Read more...]
The 12 Days of Christmas – Marketing Style
If you're in the mood for a little holiday cheer, marketing style, I've created a little song for you to the tune of the 12 Days of Christmas. (sing it: "On the 12th Day of Christmas, My True Love Gave to Me...") 12 Twitters Tweeting 11 YouTube Videos 10 Logoed Shirts 9 Networking Events 8 LinkedIn Requests 7 Status Updates 6 Social Media Seminars 5 Facebook Fans 4 Blog Posts 3 Sent … [Read more...]