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Compelling Content that Hits the Mark.
Compelling Content that Hits the Mark.
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January 30, 2017 by Susan Young Leave a Comment

Marketing Tips from The Bachelor: How to Woo your Prospects into Customers

The Bachelor - marketing tips for wooing your prospects into customers

When I'm not marketing for my small business clients, one of my guilty pleasures is watching television, including ABC's reality shows The Bachelor and The Bachelorette. What I have noticed since watching several seasons of the show is that some contestants are better than others at playing this reality dating game. Some of them are not very well-skilled at getting noticed, and they hardly appear … [Read more...]

Filed Under: Content Marketing, Marketing Message, sales Tagged With: customer acquisition, dating your prospects, Marketing, The Bachelor, The Bachelorette, winning customers

January 9, 2017 by Susan Young Leave a Comment

Letting Go of Old Marketing Habits

old marketing habits die hard

With a new year in full swing, it may be time for a change in how you market your business.  Whether you are looking for new growth or would like to maximize your current efforts, it’s time to shake things up a bit. Are you stuck in the status quo? You may need to let go of one of these three old marketing habits that are holding you back: Habit #1:  Same Message Have you been communicating … [Read more...]

Filed Under: Marketing Message, Marketing Strategy Tagged With: marketing budget, marketing message, marketing plan, new ways of marketing, old marketing habits, status quo marketing

March 18, 2016 by Susan Young Leave a Comment

Help Your Business Stand Out from the Competition

Standing out from competitors - marketing your small business

The famous quote from children’s author Dr. Seuss tells us that, “Today you are You, that is truer than true. There is no one alive who is Youer than You.” The same is true of your business. But are you making your uniqueness stand out from the competition, or are you blending in with the others? If you make the mistake of offering the same service, using the same language, and advertising … [Read more...]

Filed Under: Marketing, Marketing Message, Marketing Strategy Tagged With: competition, differentiation, Marketing, small business, USP

October 10, 2014 by Susan Young

Spreading your Marketing Message

Every business has a product or service to sell, and a message to share with their target audience. But how do we cut through the clutter when our audience is bombarded with more messages than they can even process? Here are four qualities you need in order to create and share a more memorable marketing message: In the case of your marketing message, you want it to spread like a … [Read more...]

Filed Under: Marketing, Marketing Message, Marketing Strategy, sales Tagged With: evaluate marketing campaigns, find your ideal customers, marketing message and strategy, spreading your marketing message, tips for sending out your marketing campaign, viral marketing

June 17, 2014 by Susan Young

Great Ads in Michigan

Michigan's tourism advertising campaigns are pure genius State tourism associations focus the majority of their advertising budget on neighboring states within a day's drive of the area. Here in Indiana, we often see advertisements for Cincinnati and Ohio areas, Chicago and Illinois, Kentucky, and our state to the north - Michigan. Tourism advertising has the significant task of  persuading … [Read more...]

Filed Under: Advertising, Branding, Marketing Message, Marketing Strategy Tagged With: creating a radio ad, creating a television ad, emotion in advertising, good advertisements, Michigan advertising, Michigan tourism, Michigan.org

December 6, 2012 by Susan Young Leave a Comment

29 Ways to Integrate and Reuse Your Marketing Content

Sometimes, coming up with new content for your website, blog post or other marketing can be downright exhausting. As an outsourced marketing copywriter for my Indianapolis clients, I'm always trying to find ways to re-purpose existing content and marketing tactics in order to save my clients time and resources.  So I put together 29 ways that you might reuse your existing marketing … [Read more...]

Filed Under: Advertising, Blogging, Email Marketing, Marketing Message, Public Relations, Social Media Marketing Tagged With: creating content for marketing, re-purposing marketing content, re-using web content, updating your website, what to blog about

October 11, 2012 by Susan Young Leave a Comment

Why you Need Good Web Copy

When looking to redesign their corporate websites, most business owners are concerned primarily over the look and design of their websites . When I ask Indianapolis area companies about what they want in a new website, the comments I often get are similar to these: "Our site just looks outdated" or  "I want the site to look just like XYZ company's website" or "I definitely want to have the picture … [Read more...]

Filed Under: Branding, Marketing Message, Search Engine Optimization, Website Development Tagged With: Indianapolis, web content development, web copy, web copywriting, web design, web development

June 22, 2011 by Susan Young Leave a Comment

Real Estate, Curb Appeal and Marketing Your Business

On a hot, 80-degree plus afternoon, I decided to go for a jog in my neighborhood. While I was not trying to use this time to think, without an iPod (mine has been lost for several months), my mind started wandering, and I began making note of my surroundings. In my observations of my neighbor's lawns and houses, I started making connections to the marketing world (I know - what a nerd!) So what … [Read more...]

Filed Under: Branding, Marketing Message, Marketing Strategy Tagged With: curb appeal, marketing and real estate, marketing your business, selling a home

February 2, 2011 by Susan Young Leave a Comment

Effectively Branding your Small Business: Lunch & Learn Series

I am proud to announce that I will present at the 2011 Lunch & Learn Series hosted by the Brownsburg Chamber of Commerce and the Indiana Small Business Development Center. Here are the details: Brownsburg Chamber of Commerce and Indiana Small Business Development Center Present: 2011 Lunch & Learn Series Topic:  Effectively Branding your Small Business Speaker:  Susan Young, … [Read more...]

Filed Under: Branding, Marketing Message Tagged With: Branding your small business

October 6, 2010 by Susan Young Leave a Comment

Where’s the Brand Loyalty?

Hiring and Firing ad agencies

While watching a recent episode of AMC's Mad Men, the advertising agency characters were lamenting over the potential loss of another account: The Lucky Strike people were switching agencies. This same agency turnover is very common in the advertising industry, and has also occurred locally here in Indianapolis -- with one Indianapolis advertising agency -- Pearson Partners, Inc., closing its … [Read more...]

Filed Under: Advertising, Branding, Marketing Message Tagged With: ad agency turnover, brand building, brand loyalty, customer loyalty, differentiating your brand, Mad Men

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