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March 10, 2017 by Susan Young Leave a Comment

Tradeshow Marketing – Getting the Most out of Your Exhibitor Dollar

Tradeshow Marketing - Indianapolis

As a small business, trade show marketing is probably something on your marketing tactic list. Your company purchases booth graphics, prints a few brochures, and send a few salespeople to work the floor and gather as many leads as possible. But have you really thought about how you could make exhibiting at trade shows more successful for your business? Marketing is such a big component of … [Read more...]

Filed Under: Branding, Marketing, Marketing Strategy Tagged With: Indianapolis trade show marketing, tradeshow marketing, tradeshow promo products

December 14, 2016 by Susan Young Leave a Comment

12 Marketing Tips for a Successful Year

12 marketing ideas

For those companies without the luxury of a large sales and marketing department, I thought I would gift you with 12 ideas (one for each month of the year) on how to positively impact your marketing results in the coming year. Refresh your Brand: Is your current company brand up to par? Consider revising or re-designing your company’s logo. If you have a logo you’re happy with, make sure … [Read more...]

Filed Under: Advertising, Blogging, Branding, Content Marketing, Marketing, Marketing Strategy, sales Tagged With: 12 marketing tips, marketing ideas, small business marketing

July 14, 2016 by Susan Young Leave a Comment

Back to School – Business Edition

Always be learning how to make your small business marketing better.

As children return to school this Fall, it’s time for business owners to start thinking about a fresh perspective on their companies and prepare for the upcoming new year. Here are a few ways that professionals can learn more and achieve more, taking cues from the students they once were: Ask for help when needed. It’s okay not to understand everything about running your business. If … [Read more...]

Filed Under: Marketing, Marketing Strategy Tagged With: back to school, learning, Marketing, small business tips

June 16, 2016 by Susan Young Leave a Comment

How to Keep Your Local Business Thriving

shop local - keeping your local business booming

As a marketing consultant, I help coach small businesses how to succeed in this competitive marketplace. So I have seen the confusion business owners face when trying to determine how to raise awareness in the community for their store or their services. Whether it’s a local retail shop or business-to-business operation, they face many of the same issues. “Where do I put my advertising dollars so … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy Tagged With: local business, shop local, small business, support local business

March 18, 2016 by Susan Young Leave a Comment

Help Your Business Stand Out from the Competition

Standing out from competitors - marketing your small business

The famous quote from children’s author Dr. Seuss tells us that, “Today you are You, that is truer than true. There is no one alive who is Youer than You.” The same is true of your business. But are you making your uniqueness stand out from the competition, or are you blending in with the others? If you make the mistake of offering the same service, using the same language, and advertising … [Read more...]

Filed Under: Marketing, Marketing Message, Marketing Strategy Tagged With: competition, differentiation, Marketing, small business, USP

January 30, 2016 by Susan Young Leave a Comment

The Secret Approach for Marketing Success

The Secret to Marketing Success? It's Time.

For business owners looking to make a quick profit off of a shotgun marketing approach, I have three words for you: It takes time. No matter what kind of advertising or marketing or communications you do to promote your business, if you don’t put enough time into testing your chosen tactic, you won’t see the success you desire. Let’s take the case of print advertising, such as advertising in … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy, sales Tagged With: advertising, search engine optimization, Secret to Marketing Success, social media marketing

November 10, 2015 by Susan Young

10 Steps to Better Business Writing

When I read most of the small business copy these days, frankly I'm a little bored. It's the same, product-focused, third-person language that I've read for years in advertisements, web copy, print brochures and more. As a business with a unique product or service to sell, how can you spice up your writing to help you stand out against the herd of ho-hum marketing writing? Here are 10 ways to … [Read more...]

Filed Under: Advertising, Content Marketing, Marketing Tagged With: best marketing copy, business writing, marketing writing, small business copy

October 20, 2015 by Susan Young

Business, Marketing and the Lemonade Stand

Can a lemonade stand teach us about marketing our business?

My daughter, Elaina, definitely has the entrepreneurial spirit. When the weather gets warm, she can’t wait to get outside and sell lemonade or candy to the neighbors. Her Daisy troop participated in the National Lemonade Day in May, a free, community-wide initiative powered by Google for Entrepreneurs, and locally here in Indianapolis by entrepreneur Scott Jones (Indianapolis.lemonadeday.org).  I … [Read more...]

Filed Under: Branding, Marketing, sales Tagged With: advertising budget, Indianapolis marketing, lemonade day, lemonade day indianapolis, marketing your business

October 11, 2015 by Susan Young

Marketing Strategy – Start with the End in Mind

When deciding how to create and spend your marketing budget, it makes sense to take a step back and evaluate your current business, your goals and customers.  Here are some questions to ask yourself as you look back on your previous year in business: How did your business perform overall last year? Did we attract new customers? If so, from where? Did we retain or sell to … [Read more...]

Filed Under: Advertising, Branding, Marketing, sales Tagged With: advertising budget, email marketing, marketing planning, marketing strategy, marketing your business

October 6, 2015 by Susan Young

5 Tips to Boost your Website Traffic

Often, my Indianapolis small business customers come to me asking how they can increase web traffic for their company’s website. Are you a small business trying to get noticed online in a sea of other competitors? Perhaps you don’t want to spend a fortune, or to do a complete overhaul of your existing website. In these cases, here are five tips you can try which may give your website an instant … [Read more...]

Filed Under: Blogging, Email Marketing, Marketing, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: increase web traffic, refresh your website content, SEO keyword research, social media marketing

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When Word of Mouth Marketing Isn’t Enough

Tradeshow Marketing – Getting the Most out of Your Exhibitor Dollar

Justifying your Content Marketing Expense

Marketing Tips from The Bachelor: How to Woo your Prospects into Customers

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