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Compelling Content that Hits the Mark.
Compelling Content that Hits the Mark.
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January 9, 2015 by Susan Young

Why you need blogging, email and social media

  Looking for a quick way to boost your marketing this year? I recommend focusing your business on three things: 1. Blogging 2. Email Marketing 3. Social Media Marketing (Twitter, LinkedIn, Facebook, Pinterest, Google+, etc.) Let me tell you why I think this is a great strategy for most businesses. 1. Let's start with Blogging: Blogging, as you know, is a content … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Email Marketing, Marketing, Marketing Strategy, Networking, Search Engine Optimization, Social Media Marketing Tagged With: blogging, boost your marketing, email marketing, marketing strategies, search engine optimization, SEO, social media

April 2, 2014 by Susan Young

Networking and the New Follow up

Networking and marketing follow-up

Networking and the New Follow Up Many business professionals attend local networking groups (such as the Chamber of Commerce, Rotary, Kiwanis, or other professional associations) as a way of building business connections and staying involved in the community. Prior to the Internet, the only way to keep in touch with those professionals after an event was to send a note or letter, or pick up the … [Read more...]

Filed Under: Marketing, Marketing Strategy, Networking, Social Media Marketing Tagged With: engaging with connections on social media, networking and internet marketing, networking and social media, networking and the online follow-up

March 18, 2014 by Susan Young

Marketing and Basketball

Yes, we're currently in the middle of March Madness, where the best teams in college basketball compete for league and tournament championships. What a perfect time to talk about building your business. Actually, we can learn a lot from those basketball teams that have successful seasons, and win time after time. Here are a few ideas to help your business win: You have to play to win: You … [Read more...]

Filed Under: Advertising, Marketing, Networking, Social Media Marketing Tagged With: basketball and marketing, marketing march madness, marketing success strategies, sports marketing, team strategies, what to learn about business from marketing

February 20, 2014 by Susan Young

Scheduling your company blogs to maintain consistency

As a marketer who helps my Indianapolis clients write content for their blogs, as well as their websites and social media, I find that my own website and blog often get neglected. As I write this, I am scrambling to finish up my work for the day before my first grader gets off the school bus and my evening begins. I'm sure that I'm not alone. As business owners, particularly solo-preneurs, we … [Read more...]

Filed Under: Blogging, Marketing Strategy, Networking, Search Engine Optimization, Social Media Marketing Tagged With: benefits of blogging, blog post for business, blogger, business blogging, outsourcing blogging and social media, scheduling blog posts, social media marketer

May 31, 2012 by Susan Young Leave a Comment

Managing your Pile of Business Cards

In the Indianapolis business community, we do a lot of networking, and that means exchanging business cards at the end of a conversation. Unfortunately, in many cases, these beautifully-designed business cards end up getting shoved into a box in the corner of an office, never to be seen again. To ensure that this doesn't happen to you, I want to share a simple process that will allow you to keep … [Read more...]

Filed Under: Advertising, Networking, Social Media Marketing Tagged With: attending networking events, business connections, CRM, CRM system, Indianapolis business events, Indianapolis networking, managing business cards, processing business cards

July 26, 2011 by Susan Young Leave a Comment

Death of Former Advertising Mentor Makes Me Evaluate, Appreciate Life

Appreciate life - the death of a marketing mentor - AimFire Marketing

Normally I like to keep my blog posts fairly professional, but this time my personal and professional lives have overlapped a bit, so I have decided to share. This past Sunday morning, one of my first real bosses, Dana Buerkett, died tragically, along with her husband and daughter, in a small plane crash just outside my college town, Champaign-Urbana, Illinois. To read more about the accident, … [Read more...]

Filed Under: Advertising, Marketing Strategy, Networking

April 18, 2011 by Susan Young Leave a Comment

The Frick and Frack of Blogging and Networking

Today’s guest post is by friend and professional ghost blogger Rhoda Israelov, President of Say It For You. Last summer, for two entire weeks, my Say It For You blog posts were focused on the concept of “learning around” and “reading around” for your blog. The gist of those posts was that it’s really hard to keep blog content writing fresh and engaging if you’re not continually learning … [Read more...]

Filed Under: Advertising, Blogging, Networking Tagged With: ghost blogger, networking and blogging, Say it For You

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  • Home
  • About AimFire Marketing
    ▼
    • Why Content Marketing?
    • Portfolio
    • Agency Support
    • Speaking
    • Marketing Training and Coaching
  • Content Marketing Services
    ▼
    • Website Development
    • SEO
    • Blogging
    • Social Media Management
    • Print Material
    • Other Marketing Services
  • Blog
  • Contact