Looking for a quick way to boost your marketing this year? I recommend focusing your business on three things: 1. Blogging 2. Email Marketing 3. Social Media Marketing (Twitter, LinkedIn, Facebook, Pinterest, Google+, etc.) Let me tell you why I think this is a great strategy for most businesses. 1. Let's start with Blogging: Blogging, as you know, is a content … [Read more...]
Networking and the New Follow up
Networking and the New Follow Up Many business professionals attend local networking groups (such as the Chamber of Commerce, Rotary, Kiwanis, or other professional associations) as a way of building business connections and staying involved in the community. Prior to the Internet, the only way to keep in touch with those professionals after an event was to send a note or letter, or pick up the … [Read more...]
Marketing and Basketball
Yes, we're currently in the middle of March Madness, where the best teams in college basketball compete for league and tournament championships. What a perfect time to talk about building your business. Actually, we can learn a lot from those basketball teams that have successful seasons, and win time after time. Here are a few ideas to help your business win: You have to play to win: You … [Read more...]
Scheduling your company blogs to maintain consistency
As a marketer who helps my Indianapolis clients write content for their blogs, as well as their websites and social media, I find that my own website and blog often get neglected. As I write this, I am scrambling to finish up my work for the day before my first grader gets off the school bus and my evening begins. I'm sure that I'm not alone. As business owners, particularly solo-preneurs, we … [Read more...]
Managing your Pile of Business Cards
In the Indianapolis business community, we do a lot of networking, and that means exchanging business cards at the end of a conversation. Unfortunately, in many cases, these beautifully-designed business cards end up getting shoved into a box in the corner of an office, never to be seen again. To ensure that this doesn't happen to you, I want to share a simple process that will allow you to keep … [Read more...]
Death of Former Advertising Mentor Makes Me Evaluate, Appreciate Life
Normally I like to keep my blog posts fairly professional, but this time my personal and professional lives have overlapped a bit, so I have decided to share. This past Sunday morning, one of my first real bosses, Dana Buerkett, died tragically, along with her husband and daughter, in a small plane crash just outside my college town, Champaign-Urbana, Illinois. To read more about the accident, … [Read more...]
The Frick and Frack of Blogging and Networking
Today’s guest post is by friend and professional ghost blogger Rhoda Israelov, President of Say It For You. Last summer, for two entire weeks, my Say It For You blog posts were focused on the concept of “learning around” and “reading around” for your blog. The gist of those posts was that it’s really hard to keep blog content writing fresh and engaging if you’re not continually learning … [Read more...]