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January 30, 2017 by Susan Young Leave a Comment

Marketing Tips from The Bachelor: How to Woo your Prospects into Customers

The Bachelor - marketing tips for wooing your prospects into customers

When I'm not marketing for my small business clients, one of my guilty pleasures is watching television, including ABC's reality shows The Bachelor and The Bachelorette. What I have noticed since watching several seasons of the show is that some contestants are better than others at playing this reality dating game. Some of them are not very well-skilled at getting noticed, and they hardly appear … [Read more...]

Filed Under: Content Marketing, Marketing Message, sales Tagged With: customer acquisition, dating your prospects, Marketing, The Bachelor, The Bachelorette, winning customers

December 14, 2016 by Susan Young Leave a Comment

12 Marketing Tips for a Successful Year

12 marketing ideas

For those companies without the luxury of a large sales and marketing department, I thought I would gift you with 12 ideas (one for each month of the year) on how to positively impact your marketing results in the coming year. Refresh your Brand: Is your current company brand up to par? Consider revising or re-designing your company’s logo. If you have a logo you’re happy with, make sure … [Read more...]

Filed Under: Advertising, Blogging, Branding, Content Marketing, Marketing, Marketing Strategy, sales Tagged With: 12 marketing tips, marketing ideas, small business marketing

February 17, 2016 by Susan Young Leave a Comment

Blogging: the Key to New Customer Acquisition

blogging for business

For business owners trying to win at the search engine optimization (SEO) game, there’s an overlooked technique that actually works better in the long run, and costs a fraction of the price of Google keyword advertising: blogging for business. This tip will help you discover the reason why your current website isn’t ranking well on Google, and show you how this technique costs much less, but … [Read more...]

Filed Under: Blogging, Content Marketing, Marketing Strategy, sales, Search Engine Optimization, Writing Tagged With: blogging, blogging for business, business blogging, content marketing, website marketing, websites

January 30, 2016 by Susan Young Leave a Comment

The Secret Approach for Marketing Success

The Secret to Marketing Success? It's Time.

For business owners looking to make a quick profit off of a shotgun marketing approach, I have three words for you: It takes time. No matter what kind of advertising or marketing or communications you do to promote your business, if you don’t put enough time into testing your chosen tactic, you won’t see the success you desire. Let’s take the case of print advertising, such as advertising in … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy, sales Tagged With: advertising, search engine optimization, Secret to Marketing Success, social media marketing

October 20, 2015 by Susan Young

Business, Marketing and the Lemonade Stand

Can a lemonade stand teach us about marketing our business?

My daughter, Elaina, definitely has the entrepreneurial spirit. When the weather gets warm, she can’t wait to get outside and sell lemonade or candy to the neighbors. Her Daisy troop participated in the National Lemonade Day in May, a free, community-wide initiative powered by Google for Entrepreneurs, and locally here in Indianapolis by entrepreneur Scott Jones (Indianapolis.lemonadeday.org).  I … [Read more...]

Filed Under: Branding, Marketing, sales Tagged With: advertising budget, Indianapolis marketing, lemonade day, lemonade day indianapolis, marketing your business

October 11, 2015 by Susan Young

Marketing Strategy – Start with the End in Mind

When deciding how to create and spend your marketing budget, it makes sense to take a step back and evaluate your current business, your goals and customers.  Here are some questions to ask yourself as you look back on your previous year in business: How did your business perform overall last year? Did we attract new customers? If so, from where? Did we retain or sell to … [Read more...]

Filed Under: Advertising, Branding, Marketing, sales Tagged With: advertising budget, email marketing, marketing planning, marketing strategy, marketing your business

October 8, 2015 by Susan Young

5 Marketing Tips You can Start Using NOW

If you are hesitant to begin marketing your business or aren’t sure you’ll have the time, you’re not alone. As a business owner myself, I know how hard it is to find time to network, plan a strategy, handle the sales and the customer service, along with all of the other hats required of a small business owner. But I’d like to give you some quick and easy marketing tips that you can begin … [Read more...]

Filed Under: Marketing Strategy, sales, Social Media Marketing Tagged With: company invoices, email marketing, marketing tips, marketing tracking, point of sale, social media indianapolis

April 13, 2015 by Susan Young

Your Biggest Business Challenge: Marketing

Over and over again, small business owners – from startups to seasoned pros – when asked about their biggest business challenge – admit that they struggle when marketing their businesses. Why do companies have so much trouble in this area of their business? I have some ideas on why this occurs, and what business owners can do now to change their fate. Are you making one of these marketing … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy, sales Tagged With: creating a marketing plan, marketing mistakes, marketing plan, marketing team, marketing your business, no marketing budget, sales and marketing

March 3, 2015 by Susan Young

Doing without a Marketing Plan

  Why are small businesses today going without marketing plans (and why is it a bad idea?) When I talk to Indiana small business owners about their marketing strategies, I often get a blank stare. Many of them don't have a formal marketing plan, but rather some marketing ideas they've written down or advertising tactics they've tried. They are looking to me for answers or a "quick … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy, sales Tagged With: creating a marketing plan, formal marketing plan, marketing plan, marketing planning, marketing strategy, no marketing plan, no marketing strategy

October 29, 2014 by Susan Young

Lifecycle Marketing: In What Stage are your Customers?

I recently met with Indianapolis-based Right on Interactive about their customer lifecycle marketing products. While I know the importance of moving the customer through various stages of a buying cycle, it was interesting to see how new technologies are helping companies capture and track engagement, as well as use the information to assist in the sales process. Before we get into details … [Read more...]

Filed Under: Marketing Strategy, sales Tagged With: Customer Engagement, Customer Lifecycle Management, customer lifecycle management solution, engaging with your brand, Lifecycle Marketing, marketing is stuck

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