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When Word of Mouth Marketing Isn’t Enough

Over the years, I've heard countless small business owners utter the phrase, "We get most of our business from referrals." or "We don't do any advertising...our customers come to us." As a marketing and advertising consultant, businesses who rely on referral marketing alone make me cringe a little (okay, a lot).   I understand the logic behind their perspective. They are some of the … [Read more...]

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Justifying your Content Marketing Expense

Content marketing sure is a popular buzzword these days. For those of you who are unsure of the benefits of content marketing, it's essentially the creation and distribution of valuable, relevant content in order to drive an action (click to website, call, etc.). We hear reports of companies increasing their spend in this area, and how it's the new "future of marketing." But for marketing … [Read more...]

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Blogging: the Key to New Customer Acquisition

For business owners trying to win at the search engine optimization (SEO) game, there’s an overlooked technique that actually works better in the long run, and costs a fraction of the price of Google keyword advertising: blogging for business. This tip will help you discover the reason why your current website isn’t ranking well on Google, and show you how this technique costs much less, but … [Read more...]

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5 Tips to Boost your Website Traffic

Often, my Indianapolis small business customers come to me asking how they can increase web traffic for their company’s website. Are you a small business trying to get noticed online in a sea of other competitors? Perhaps you don’t want to spend a fortune, or to do a complete overhaul of your existing website. In these cases, here are five tips you can try which may give your website an instant … [Read more...]

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Why you need blogging, email and social media

  Looking for a quick way to boost your marketing this year? I recommend focusing your business on three things: 1. Blogging 2. Email Marketing 3. Social Media Marketing (Twitter, LinkedIn, Facebook, Pinterest, Google+, etc.) Let me tell you why I think this is a great strategy for most businesses. 1. Let's start with Blogging: Blogging, as you know, is a content … [Read more...]

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Does PR Work Today?

After working with small businesses and startups for so many years, I’ve seen the frustration that comes from launching a new product or service using a press release to local and national media, only to get frustrated at the lack of interest from reporters, editors and producers. The perception among these small business owners is that the only news the media cares about is large, publicly-traded … [Read more...]

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Why your Website Update Should Include an SEO Strategy

If your business has been around for a few years, you know that you must update your company website every few years (or more) to stay current. This typically involves a new web design template and fresh website content. Perhaps you need to add a few more services pages or include a press section so your PR person can post all of your new earned media coverage. When you are in the process of … [Read more...]

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Scheduling your company blogs to maintain consistency

As a marketer who helps my Indianapolis clients write content for their blogs, as well as their websites and social media, I find that my own website and blog often get neglected. As I write this, I am scrambling to finish up my work for the day before my first grader gets off the school bus and my evening begins. I'm sure that I'm not alone. As business owners, particularly solo-preneurs, we … [Read more...]

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Top 10 Reasons Why Your Company should Blog

Does your company currently blog? If not, you should. Not sure why? Here's my top 10 list of reasons your company should incorporate a blog into its monthly marketing strategy: It positions your company as an expert: Blogging allows you to share what you know with your prospects and clients, positioning you as an information source to them (which is always a good thing). It … [Read more...]

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What to blog about?

Many businesses have a corporate blog set up on their existing websites, but aren't quite sure how to use them to enhance the sales and marketing effort. Most of the time, this hesitation revolves around their blog content topics: "What on earth should we write about?" I have been serving as an Indianapolis blogger for my own site, as well as a ghost blogger /outsourced blogging resource … [Read more...]