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How Skimping on your Marketing Now Can Cost You in the Future

(Note: This post was first published in the Morgan County Business Leader) As a marketing consultant for Indianapolis small businesses, I recognize the need to “get the most bang for the buck” when it comes to marketing and promoting your company. This is particularly true in the start-up phases of a business, or when sales are slow during today’s tight economic times. But I want to caution all … [Read more...]

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SEO: What Business Owners Don’t Know

For years, businesses have been trying to win the search engine game, seeking the coveted top spot Google rankings for their industry's most popular search phrases. For the small business that can't afford a megabucks SEO firm or a team of in-house SEO experts, the challenge is not only competing in the rankings, but determining the best route to success with limited funds. As an Indianapolis … [Read more...]

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Small Business Blogging for Beginners

Is one of your corporate goals for this year is to implement a blogging strategy? If not, it should be. Maybe you've always wanted to have a company blog in order to share ideas, successes and industry insights. Or perhaps you recognize the value of generating fresh content on your website for lead generation and SEO efforts. Or maybe you're running out of content to share on your company's social … [Read more...]

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New Website Project Checklist

This year, my marketing firm has initiated many new website development projects for our Indianapolis area clients. Although each client and website are different, I've found that having some basic items in place in advance of the project will ensure a shorter timeline and smoother transition to the final website. Whether you need a website revision or new website, here is my client … [Read more...]

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Is your website in need of a renovation?

Lately, my husband & I have been watching a lot of home improvement shows on HGTV and DIY Network, such as Kitchen Crashers and I Hate my Bath. We recently spent a four-day weekend updating our Brownsburg home with new interior and exterior lighting, doorknobs, fixtures, tile backsplashes and more. After the process was complete, we couldn't help but marvel in all of our new updates. With just … [Read more...]

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Why you Need Good Web Copy

When looking to redesign their corporate websites, most business owners are concerned primarily over the look and design of their websites . When I ask Indianapolis area companies about what they want in a new website, the comments I often get are similar to these: "Our site just looks outdated" or  "I want the site to look just like XYZ company's website" or "I definitely want to have the picture … [Read more...]

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Traditional Versus Online Advertising: What’s Your Share?

Wanted to share with you an article I wrote this month, which was featured in an e-newsletter of a colleague of mine, Janet Falkenberg of ExecuStrive, an Indianapolis virtual assistant firm. Thanks, Janet, for letting me share this article with my Indianapolis business colleagues. Do you consider yourself a “traditional marketer”? Are you spending a majority of your marketing and advertising … [Read more...]

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Search Engine Optimization (SEO) for Coaches & Consultants – 4/20 Teleseminar

SEO Teleseminar: Secrets to Helping Your Website Move to the Top of the Search Engine Rankings Wednesday April 20, 2011  7:00 - 8:00 PM Eastern Have you struggled to get your website to the first page of Google? Maybe you’ve heard of search engine optimization (SEO) but haven’t been sure how to implement it. Maybe you’ve tried some SEO tactics in the past but you still aren’t getting the … [Read more...]

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Search Engine Optimization (SEO) – Your Website Traffic Starts Here

[Note: This post first appeared as an article in the Hamilton County Business Magazine. It offers a good overview of the basics of SEO for those who want to learn more.] As a business, you have probably taken the time to build your website with a goal of converting your visitors into prospects. You have built content that engages your visitors, establishes your company as the expert, and leads … [Read more...]

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The Pros and Cons of Technology

In many ways, technology (and particularly computers and the Internet) has made our lives better. But with everything, there are pros and cons. So for fun, I thought I'd list some of my favorite pros and cons in my life as they relate to technology and marketing. PRO: We no longer have to go to the library or our volume of encyclopedias or dictionary to look up information. Everything is at a … [Read more...]