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March 10, 2017 by Susan Young Leave a Comment

When Word of Mouth Marketing Isn’t Enough

WOM Marketing - Referral Marketing - Business Partners

Over the years, I've heard countless small business owners utter the phrase, "We get most of our business from referrals." or "We don't do any advertising...our customers come to us." As a marketing and advertising consultant, businesses who rely on referral marketing alone make me cringe a little (okay, a lot).   I understand the logic behind their perspective. They are some of the … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Email Marketing, Marketing Strategy, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: grow your business, referral marketing, word of mouth marketing

February 21, 2017 by Susan Young Leave a Comment

Justifying your Content Marketing Expense

Benefits of content marketing

Content marketing sure is a popular buzzword these days. For those of you who are unsure of the benefits of content marketing, it's essentially the creation and distribution of valuable, relevant content in order to drive an action (click to website, call, etc.). We hear reports of companies increasing their spend in this area, and how it's the new "future of marketing." But for marketing … [Read more...]

Filed Under: Blogging, Branding, Content Marketing, Marketing Strategy, Search Engine Optimization, Social Media Marketing Tagged With: benefits of content marketing, content marketing and seo, content marketing benefits

October 10, 2016 by Susan Young Leave a Comment

Building your Business with Social Media

Social Media Marketing Tips

Social media marketing can boost traffic to your website, and keeps your company top-of-mind. The value in this alone can be enough to boost your business to the next level. Is your business taking advantage of the opportunities that social media offers? One of the key tips I give business owners who are unsure about social media is to create a (separate) business account and start snooping … [Read more...]

Filed Under: Content Marketing, Social Media Marketing Tagged With: content marketing, how often to post on social media, post ideas, social media marketing, what content to post

September 9, 2016 by Susan Young Leave a Comment

Social Media – Should you DIY?

DIY Marketing Tool kit

My husband, Jason is an avid do-it-yourselfer (DIYer). If he can figure out how to fix it or build it online, or by reading a book, he’ll do it. I, on the other hand, can think of many things that are better left to the professionals (e.g. fixing a major plumbing issue, upgrading a technology system). If I don’t feel comfortable or knowledgeable enough to do the job, I’d much rather find an expert … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: DIY marketing, social media diy, social media management

October 8, 2015 by Susan Young

5 Marketing Tips You can Start Using NOW

If you are hesitant to begin marketing your business or aren’t sure you’ll have the time, you’re not alone. As a business owner myself, I know how hard it is to find time to network, plan a strategy, handle the sales and the customer service, along with all of the other hats required of a small business owner. But I’d like to give you some quick and easy marketing tips that you can begin … [Read more...]

Filed Under: Marketing Strategy, sales, Social Media Marketing Tagged With: company invoices, email marketing, marketing tips, marketing tracking, point of sale, social media indianapolis

October 6, 2015 by Susan Young

5 Tips to Boost your Website Traffic

Often, my Indianapolis small business customers come to me asking how they can increase web traffic for their company’s website. Are you a small business trying to get noticed online in a sea of other competitors? Perhaps you don’t want to spend a fortune, or to do a complete overhaul of your existing website. In these cases, here are five tips you can try which may give your website an instant … [Read more...]

Filed Under: Blogging, Email Marketing, Marketing, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: increase web traffic, refresh your website content, SEO keyword research, social media marketing

May 27, 2015 by Susan Young

How Not to Waste Time on Social Media

How do I use social media effectively in a limited amount of time? That is the question. As we all know, devoting time to social media marketing presents a challenge for many businesses. It's one thing to set up a social media account, but then to also create a content strategy and regularly post on social media -- well, that's more of a challenge. So here are some tips for how to stay active … [Read more...]

Filed Under: Content Marketing, Marketing, Marketing Strategy, Social Media Marketing Tagged With: finding time for social media, social media content strategy, social media marketing, social media marketing firm, time on social media, use social media effectively

May 18, 2015 by Susan Young

10 Ways to Win Fans and Influence Followers on Social Media

Interested in getting more fans and followers on your social media pages?

So, you’ve ventured into the world of social media. As Dr. Phil would say, “How’s that working out for you?” If social media hasn’t worked out well for your business thus far, or you feel like things could improve, don’t despair. You’re not alone. Some of the common complaints business owners give me about their social media accounts include: “Oh yeah, social media – It’s on the back burner … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: Facebook, increasing social media followers, outsourcing social media, social media expert, social media marketing, social media pages, social media tips, Twitter

February 2, 2015 by Susan Young

Post-Super Bowl Ads Rehash

While I'm sure most of America caught the Super Bowl game last night, and its exciting ending, most of the media is still buzzing over the Super Bowl commercials. What did you think of this year's super bowl ads? I always enjoy watching the ads more than the football (unless it's the Colts playing in the super bowl), and that's because my background is in advertising, of course. I find it … [Read more...]

Filed Under: Advertising, Branding, Marketing, Social Media Marketing Tagged With: best super bowl commercials, super bowl ad reviews, Super Bowl ads, Super Bowl Ads Review, Super Bowl commercials

January 9, 2015 by Susan Young

Why you need blogging, email and social media

  Looking for a quick way to boost your marketing this year? I recommend focusing your business on three things: 1. Blogging 2. Email Marketing 3. Social Media Marketing (Twitter, LinkedIn, Facebook, Pinterest, Google+, etc.) Let me tell you why I think this is a great strategy for most businesses. 1. Let's start with Blogging: Blogging, as you know, is a content … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Email Marketing, Marketing, Marketing Strategy, Networking, Search Engine Optimization, Social Media Marketing Tagged With: blogging, boost your marketing, email marketing, marketing strategies, search engine optimization, SEO, social media

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When Word of Mouth Marketing Isn’t Enough

Tradeshow Marketing – Getting the Most out of Your Exhibitor Dollar

Justifying your Content Marketing Expense

Marketing Tips from The Bachelor: How to Woo your Prospects into Customers

Letting Go of Old Marketing Habits

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