Over the years, I've heard countless small business owners utter the phrase, "We get most of our business from referrals." or "We don't do any advertising...our customers come to us." As a marketing and advertising consultant, businesses who rely on referral marketing alone make me cringe a little (okay, a lot). I understand the logic behind their perspective. They are some of the … [Read more...]
Justifying your Content Marketing Expense
Content marketing sure is a popular buzzword these days. For those of you who are unsure of the benefits of content marketing, it's essentially the creation and distribution of valuable, relevant content in order to drive an action (click to website, call, etc.). We hear reports of companies increasing their spend in this area, and how it's the new "future of marketing." But for marketing … [Read more...]
Building your Business with Social Media
Social media marketing can boost traffic to your website, and keeps your company top-of-mind. The value in this alone can be enough to boost your business to the next level. Is your business taking advantage of the opportunities that social media offers? One of the key tips I give business owners who are unsure about social media is to create a (separate) business account and start snooping … [Read more...]
Social Media – Should you DIY?
My husband, Jason is an avid do-it-yourselfer (DIYer). If he can figure out how to fix it or build it online, or by reading a book, he’ll do it. I, on the other hand, can think of many things that are better left to the professionals (e.g. fixing a major plumbing issue, upgrading a technology system). If I don’t feel comfortable or knowledgeable enough to do the job, I’d much rather find an expert … [Read more...]
5 Marketing Tips You can Start Using NOW
If you are hesitant to begin marketing your business or aren’t sure you’ll have the time, you’re not alone. As a business owner myself, I know how hard it is to find time to network, plan a strategy, handle the sales and the customer service, along with all of the other hats required of a small business owner. But I’d like to give you some quick and easy marketing tips that you can begin … [Read more...]
5 Tips to Boost your Website Traffic
Often, my Indianapolis small business customers come to me asking how they can increase web traffic for their company’s website. Are you a small business trying to get noticed online in a sea of other competitors? Perhaps you don’t want to spend a fortune, or to do a complete overhaul of your existing website. In these cases, here are five tips you can try which may give your website an instant … [Read more...]
How Not to Waste Time on Social Media
How do I use social media effectively in a limited amount of time? That is the question. As we all know, devoting time to social media marketing presents a challenge for many businesses. It's one thing to set up a social media account, but then to also create a content strategy and regularly post on social media -- well, that's more of a challenge. So here are some tips for how to stay active … [Read more...]
10 Ways to Win Fans and Influence Followers on Social Media
So, you’ve ventured into the world of social media. As Dr. Phil would say, “How’s that working out for you?” If social media hasn’t worked out well for your business thus far, or you feel like things could improve, don’t despair. You’re not alone. Some of the common complaints business owners give me about their social media accounts include: “Oh yeah, social media – It’s on the back burner … [Read more...]
Post-Super Bowl Ads Rehash
While I'm sure most of America caught the Super Bowl game last night, and its exciting ending, most of the media is still buzzing over the Super Bowl commercials. What did you think of this year's super bowl ads? I always enjoy watching the ads more than the football (unless it's the Colts playing in the super bowl), and that's because my background is in advertising, of course. I find it … [Read more...]
Why you need blogging, email and social media
Looking for a quick way to boost your marketing this year? I recommend focusing your business on three things: 1. Blogging 2. Email Marketing 3. Social Media Marketing (Twitter, LinkedIn, Facebook, Pinterest, Google+, etc.) Let me tell you why I think this is a great strategy for most businesses. 1. Let's start with Blogging: Blogging, as you know, is a content … [Read more...]
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