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Compelling Content that Hits the Mark.
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March 10, 2017 by Susan Young Leave a Comment

When Word of Mouth Marketing Isn’t Enough

WOM Marketing - Referral Marketing - Business Partners

Over the years, I've heard countless small business owners utter the phrase, "We get most of our business from referrals." or "We don't do any advertising...our customers come to us." As a marketing and advertising consultant, businesses who rely on referral marketing alone make me cringe a little (okay, a lot).   I understand the logic behind their perspective. They are some of the … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Email Marketing, Marketing Strategy, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: grow your business, referral marketing, word of mouth marketing

October 7, 2015 by Susan Young

What is Content Marketing?

You may have heard the term ‘content marketing’ floating around lately, but how many of you know what it means, and how to apply this strategy to your business’ marketing plan? First of all, to understand content marketing as a strategy, we need to define content marketing. All forms of advertising have content, of course. Types of marketing content include: Headlines Taglines or … [Read more...]

Filed Under: Advertising, Blogging, Content Marketing, Website Development Tagged With: blogging, content marketing plan, content marketing strategy, search engine optimization, social media, what is content marketing

October 6, 2015 by Susan Young

5 Tips to Boost your Website Traffic

Often, my Indianapolis small business customers come to me asking how they can increase web traffic for their company’s website. Are you a small business trying to get noticed online in a sea of other competitors? Perhaps you don’t want to spend a fortune, or to do a complete overhaul of your existing website. In these cases, here are five tips you can try which may give your website an instant … [Read more...]

Filed Under: Blogging, Email Marketing, Marketing, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: increase web traffic, refresh your website content, SEO keyword research, social media marketing

October 28, 2014 by Susan Young

Top 10 Reasons you Should Blog

Blog Defined: For those of you who don't blog regularly for your business, you may be wondering exactly what a blog should contain. According to Wikipedia: A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post … [Read more...]

Filed Under: Advertising, Blogging, Marketing, Website Development Tagged With: blog and SEO, blog writer, blogging, business blogging, definition of a blog

June 24, 2014 by Susan Young

Why your Website Update Should Include an SEO Strategy

SEO Search engine optimization for your business

If your business has been around for a few years, you know that you must update your company website every few years (or more) to stay current. This typically involves a new web design template and fresh website content. Perhaps you need to add a few more services pages or include a press section so your PR person can post all of your new earned media coverage. When you are in the process of … [Read more...]

Filed Under: Search Engine Optimization, Website Development Tagged With: Indianapolis SEO, Indianapolis web SEO, search engine optimization firm, SEO update, website update with SEO

April 5, 2013 by Susan Young

How Skimping on your Marketing Now Can Cost You in the Future

(Note: This post was first published in the Morgan County Business Leader) As a marketing consultant for Indianapolis small businesses, I recognize the need to “get the most bang for the buck” when it comes to marketing and promoting your company. This is particularly true in the start-up phases of a business, or when sales are slow during today’s tight economic times. But I want to caution all … [Read more...]

Filed Under: Branding, Marketing Strategy, Search Engine Optimization, Website Development Tagged With: corporate websites, cost-effective marketing, indianapolis small business, logo development, marketing consultant indianapolis, marketing errors, marketing strategy

January 29, 2013 by Susan Young

Small Business Blogging for Beginners

blogging for business and marketing

Is one of your corporate goals for this year is to implement a blogging strategy? If not, it should be. Maybe you've always wanted to have a company blog in order to share ideas, successes and industry insights. Or perhaps you recognize the value of generating fresh content on your website for lead generation and SEO efforts. Or maybe you're running out of content to share on your company's social … [Read more...]

Filed Under: Blogging, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: blog content calendar, blogging strategy, business blogging, content marketing, getting started with blogging, Indianapolis blog writer, outsourced blog writer, setting up your blog

December 13, 2012 by Susan Young Leave a Comment

New Website Project Checklist

This year, my marketing firm has initiated many new website development projects for our Indianapolis area clients. Although each client and website are different, I've found that having some basic items in place in advance of the project will ensure a shorter timeline and smoother transition to the final website. Whether you need a website revision or new website, here is my client … [Read more...]

Filed Under: Blogging, Branding, Marketing Strategy, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: Indianapolis website development, Indianapolis websites, web design, web re-design, web revision, website checklist, website development

December 4, 2012 by Susan Young Leave a Comment

A Quick-Guide to Creating a Marketing Strategy

It's that time of year...when companies take stock of their marketing strategies for the year and prepare for the following year. Whether or not you have a plan, there are a few strategies that will help ensure that you spend wisely and see the results you're seeking next year: Know Your Audience: To whom are you selling? Before you spend any resources (time or financial) on any one … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy, sales, Social Media Marketing, Website Development

October 23, 2012 by Susan Young Leave a Comment

Is your website in need of a renovation?

Remodeling your website - Website refresh

Lately, my husband & I have been watching a lot of home improvement shows on HGTV and DIY Network, such as Kitchen Crashers and I Hate my Bath. We recently spent a four-day weekend updating our Brownsburg home with new interior and exterior lighting, doorknobs, fixtures, tile backsplashes and more. After the process was complete, we couldn't help but marvel in all of our new updates. With just … [Read more...]

Filed Under: Blogging, Branding, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: Indianapolis web development, renovating your website, SEO, web design and development, website revision

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