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When Word of Mouth Marketing Isn’t Enough

Over the years, I've heard countless small business owners utter the phrase, "We get most of our business from referrals." or "We don't do any advertising...our customers come to us." As a marketing and advertising consultant, businesses who rely on referral marketing alone make me cringe a little (okay, a lot).   I understand the logic behind their perspective. They are some of the … [Read more...]

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What is Content Marketing?

You may have heard the term ‘content marketing’ floating around lately, but how many of you know what it means, and how to apply this strategy to your business’ marketing plan? First of all, to understand content marketing as a strategy, we need to define content marketing. All forms of advertising have content, of course. Types of marketing content include: Headlines Taglines or … [Read more...]

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5 Tips to Boost your Website Traffic

Often, my Indianapolis small business customers come to me asking how they can increase web traffic for their company’s website. Are you a small business trying to get noticed online in a sea of other competitors? Perhaps you don’t want to spend a fortune, or to do a complete overhaul of your existing website. In these cases, here are five tips you can try which may give your website an instant … [Read more...]

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Top 10 Reasons you Should Blog

Blog Defined: For those of you who don't blog regularly for your business, you may be wondering exactly what a blog should contain. According to Wikipedia: A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post … [Read more...]

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Why your Website Update Should Include an SEO Strategy

If your business has been around for a few years, you know that you must update your company website every few years (or more) to stay current. This typically involves a new web design template and fresh website content. Perhaps you need to add a few more services pages or include a press section so your PR person can post all of your new earned media coverage. When you are in the process of … [Read more...]

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How Skimping on your Marketing Now Can Cost You in the Future

(Note: This post was first published in the Morgan County Business Leader) As a marketing consultant for Indianapolis small businesses, I recognize the need to “get the most bang for the buck” when it comes to marketing and promoting your company. This is particularly true in the start-up phases of a business, or when sales are slow during today’s tight economic times. But I want to caution all … [Read more...]

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Small Business Blogging for Beginners

Is one of your corporate goals for this year is to implement a blogging strategy? If not, it should be. Maybe you've always wanted to have a company blog in order to share ideas, successes and industry insights. Or perhaps you recognize the value of generating fresh content on your website for lead generation and SEO efforts. Or maybe you're running out of content to share on your company's social … [Read more...]

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New Website Project Checklist

This year, my marketing firm has initiated many new website development projects for our Indianapolis area clients. Although each client and website are different, I've found that having some basic items in place in advance of the project will ensure a shorter timeline and smoother transition to the final website. Whether you need a website revision or new website, here is my client … [Read more...]

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A Quick-Guide to Creating a Marketing Strategy

It's that time of year...when companies take stock of their marketing strategies for the year and prepare for the following year. Whether or not you have a plan, there are a few strategies that will help ensure that you spend wisely and see the results you're seeking next year: Know Your Audience: To whom are you selling? Before you spend any resources (time or financial) on any one … [Read more...]

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Is your website in need of a renovation?

Lately, my husband & I have been watching a lot of home improvement shows on HGTV and DIY Network, such as Kitchen Crashers and I Hate my Bath. We recently spent a four-day weekend updating our Brownsburg home with new interior and exterior lighting, doorknobs, fixtures, tile backsplashes and more. After the process was complete, we couldn't help but marvel in all of our new updates. With just … [Read more...]