Could your company use some social media training?

Social Media Training: Don’t be afraid to admit when you need help.

One of the things I’ve discovered about small businesses in the Indianapolis area is that business owners like to be in control of their social media pages. Many of them like to post on behalf of their company, rather than outsource social media management to a company like AimFire Marketing. Either option is fine, as long as the business understands the time and care involved in managing their social media page, and knows the most effective ways to use social media to gain followers and customers.

Could you or your team use some social media training or outsourced social media management? Here are some questions to ask yourself before deciding:

1. Have you fully developed a social media strategy?
2. Are you timing social media posts appropriately for maximum result?
3. Have you developed a content strategy for social media?
4. Are you driving traffic to your website with social media?
5. Are you increasing your social media followers (fans) on a regular basis?
6. Are you posting on social media at least five times a week on all business accounts?
7. Do your social media posts go beyond being promotional in nature (e.g. Our special flavors of the day are chocolate and strawberry)?
8. Is there consistency among your company and its team members regarding social media?
9. Do you have a plan for handling customer service issues via social media?
10. Do you have someone on your team who is available to consistently blog on social media on a daily basis?

If you answered no to any of these questions, your company may need social media training or outsourced help. AimFire Marketing can sit down with individuals or teams to help develop a social media strategy for your company, help you understand social media, and even help you get the most out of this marketing tool for growing your business. We also offer packages beginning at $250 for social media management for small businesses.

A little training could go a long way toward maximizing your efforts on social media, and it could make a big difference in your results and ROI. Curious if you could make any improvements from your existing social media effort? I’d be happy to take a look at your current social media pages and provide you with some advice. Contact me if you’d be interested.

If you scoff at the idea of social media training, make sure that you’re addressing the 10 points above when developing your social media plan of attack.  If you’re not seeing results after a few weeks, you may want to consider some training or outsourced social media marketing.