Indianapolis Marketing Firm | SEO | Blogging | AimFire Marketing - Indianapolis

  • Facebook
  • LinkedIn
  • Twitter
Compelling Content that Hits the Mark.
Compelling Content that Hits the Mark.
  • Facebook
  • LinkedIn
  • Twitter
  • Home
  • About AimFire Marketing
    • Why Content Marketing?
    • Portfolio
    • Agency Support
    • Speaking
    • Marketing Training and Coaching
  • Content Marketing Services
    • Website Development
    • SEO
    • Blogging
    • Social Media Management
    • Print Material
    • Other Marketing Services
  • Blog
  • Contact

July 5, 2007 by Susan Young Leave a Comment

DQ Encourages Fun, Consumption & Word-of-Mouth Marketing

So I admit, I subscribe to special offer emails from Dairy Queen. I like to find out the flavor of the month, and occasionally they send me a buy-one-get one Blizzard coupon (my husband’s favorite is a medium M&M Blizzard; mine is Reeces Pieces or cookie dough).

Anyway, I was intrigued by the latest social media marketing campaign DQ has going this summer, called Freeze, Click &Win. Basically, DQ is encouraging customers to go out and snap photos of themselves or others enjoying a DQ treat, and then upload them to the special promo website. Each day, DQ awards someone with the winning photo 500 bucks. On the website, folks log in to rate or add comments to each photo entry. They even have a link for you to invite your friends. The latest ad campaigns also mention the website and contest to encourage entries, and I’m sure the individual stores have signage about the promotion as well.

So why do I like this campaign so much? It’s genius because:

  • It promotes viral/word-of-mouth marketing
  • It encourages product consumption — yum
  • It utilizes new technologies (the Web, digital photography, email)
  • It gets people excited about their product (smiling babies and cats enjoying DQ soft serve)
  • It promotes general goodwill about the brand, Dairy Queen

Now what can you do to make your product/service exciting, encourage word-of-mouth marketing through social media or the Web and create a positive brand image?

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Skype (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to print (Opens in new window)

Filed Under: Marketing Strategy, Social Media Marketing

Latest Blog Post

When Word of Mouth Marketing Isn’t Enough

Tradeshow Marketing – Getting the Most out of Your Exhibitor Dollar

Justifying your Content Marketing Expense

Marketing Tips from The Bachelor: How to Woo your Prospects into Customers

Letting Go of Old Marketing Habits

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

AimFire Marketing on Facebook:

AimFire Marketing

Connect with me on LinkedIn:

AimFire Marketing on Twitter:

Follow AimFire Marketing on Twitter

Our Indianapolis Marketing Blog:

When Word of Mouth Marketing Isn’t Enough

Tradeshow Marketing – Getting the Most out of Your Exhibitor Dollar

Justifying your Content Marketing Expense

Marketing Tips from The Bachelor: How to Woo your Prospects into Customers

Letting Go of Old Marketing Habits

Search

AimFire On Target eNews:

AimfireMailIcon Subscribe for valuable content marketing tools for building your service-based business.
COPYRIGHT © 2005 - 2023 · AIMFIRE MARKETING · BROWNSBURG, INDIANA · PHONE: 317.456.BIZ4U (2494) · INDIANAPOLIS CONTENT MARKETING SERVICES· Log in

  • Home
  • About AimFire Marketing
    ▼
    • Why Content Marketing?
    • Portfolio
    • Agency Support
    • Speaking
    • Marketing Training and Coaching
  • Content Marketing Services
    ▼
    • Website Development
    • SEO
    • Blogging
    • Social Media Management
    • Print Material
    • Other Marketing Services
  • Blog
  • Contact