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February 2, 2011 by Susan Young Leave a Comment

Effectively Branding your Small Business: Lunch & Learn Series

I am proud to announce that I will present at the 2011 Lunch & Learn Series hosted by the Brownsburg Chamber of Commerce and the Indiana Small Business Development Center. Here are the details:

Brownsburg Chamber of Commerce and Indiana Small Business Development Center Present:

2011 Lunch & Learn Series

Topic:  Effectively Branding your Small Business

Speaker:  Susan Young, President, AimFire Marketing

Date:   Thursday, February 24, 2011

Time:   11 a.m. – 1 p.m.

Location:    Brownsburg Chamber of Commerce, 61 N. Green Street, Brownsburg, IN 46112

Cost:   $20 – includes boxed lunch

Registration:    Required by Feb. 23: Marsha Mastin, (317) 233-7232; centralindiana@isbdc.org

Event Description:

A brand is more than just a name or logo. A strong brand is an intangible asset that differentiates and elevates a business from the competition, creates loyal customers, and can lead to lower overall costs. This session will teach you the steps to create the strategic foundation of your brand and the brand building tools you can use to bring your brand to life in the marketplace. Takeaways include:

  • How to choose a good business name
  • The essential elements of a logo
  • Identifying your unique selling proposition
  • Creating a good tagline or marketing message
  • Evaluating your brand in the marketplace
  • When it’s time to re-brand your company
  • Examples of effective national and local brands

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Filed Under: Branding, Marketing Message Tagged With: Branding your small business

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  • Content Marketing Services
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    • Website Development
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    • Blogging
    • Social Media Management
    • Print Material
    • Other Marketing Services
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