I am proud to announce that I will present at the 2011 Lunch & Learn Series hosted by the Brownsburg Chamber of Commerce and the Indiana Small Business Development Center. Here are the details:
Brownsburg Chamber of Commerce and Indiana Small Business Development Center Present:
2011 Lunch & Learn Series
Topic: Effectively Branding your Small Business
Speaker: Susan Young, President, AimFire Marketing
Date: Thursday, February 24, 2011
Time: 11 a.m. – 1 p.m.
Location: Brownsburg Chamber of Commerce, 61 N. Green Street, Brownsburg, IN 46112
Cost: $20 – includes boxed lunch
Registration: Required by Feb. 23: Marsha Mastin, (317) 233-7232; centralindiana@isbdc.org
Event Description:
A brand is more than just a name or logo. A strong brand is an intangible asset that differentiates and elevates a business from the competition, creates loyal customers, and can lead to lower overall costs. This session will teach you the steps to create the strategic foundation of your brand and the brand building tools you can use to bring your brand to life in the marketplace. Takeaways include:
- How to choose a good business name
- The essential elements of a logo
- Identifying your unique selling proposition
- Creating a good tagline or marketing message
- Evaluating your brand in the marketplace
- When it’s time to re-brand your company
- Examples of effective national and local brands
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