Should you Write a Book?
If you’re looking for a good way to earn the esteem of those in your prospect list, look no further than the printed page…of your new book.
I just helped one of my clients, speaker and community coach Jim Dittoe of Winning Communities, with his first book: 90 Days to a Winning Community, and we are in the process of promoting the book nationwide. He is hoping that the book will raise awareness for his work in helping revitalize cities, towns and counties, and that it will encourage more community leaders to get involved.
Writing a book can be a great marketing tool, especially for consultants. Start by writing industry articles and submitting them to local or trade publications or websites such as www.ezinearticles.com. Then gather previously written articles and organize around a particular theme. If you’ve already been publishing a newsletter or eNewsletter, you’re one step ahead of the game. Don’t forget to personalize it with your own anecdotes or unique personality.
If the idea of publishing a book scares you, try starting with an eBook, eBooklet or eReport first. You can offer the “information product” on your website for downloading, which can provide you with an additional revenue stream. One of my clients, Maria’s Last Diet, a dieting support website and blog, has done this by offering an eReport for download as well as a longer eBooklet for sale.
When you’re ready for a printed version, self-publishing is an economical way to go. Try resources such as Author House, a Bloomington, Indiana-based self-publishing house.
You’d be surprised what unique knowledge you have that you can share with others through a book or information product. Use that knowledge to create awareness, capture more leads and sell more products or services.