Here is a guest post from my friend Rocky Walls, CEO / Media Guy of 12 Stars Media Productions. Since I’ve had a lot of clients ask me how they can get started with online video, I thought I’d have Rocky “de-mystify” it for us. – Susan
Common Pitfalls to Avoid When Getting Started with Online Video
By Rocky Walls, 12 Stars Media
Using video online is all the buzz these days. And, why shouldn’t it be? Video boosts SEO (search engine optimization) and SMO (social media optimization), increases traffic to your site and conversion rates, and makes your customer interactions more personal.
There are, however, some common pitfalls to avoid when getting started with video.
1.) Don’t say too much. You actually want your viewers to feel like they need a little more information so they’ll continue to check out your site, watch more videos, or contact you with questions.
2.) Don’t say it wrong. Just talk to the camera like you’re talking to your friend across the table at a coffee shop. Avoid using scripts; instead try bullet points. Here are three simple steps for sounding natural on video that I like to share with folks who are just getting started.
3.) Go for deep, not wide. Again, ten viewers who watch and retain your actual message are much better than 10,000 who just laugh and don’t even remember who you are.
If you want more information about real, simple video please visit us at 12 Stars Media anytime.