Schedule it into your day: Whether it works best for you at the beginning of your day, middle or end, put it on your calendar and set it in stone. Turn off your phone, email, etc. and just concentrate on your task at hand.
- Have a marketing plan: I’ve said it before, but having a strategy for your marketing helps you to stick to your efforts. Start by writing down a list of activities you’d like to try this year, and make your “to do” list.
- Enlist help if it just doesn’t get done: If you’re finding that you always back-burner your marketing, it’s time to bring in some help. Whether it’s an intern, a colleague or an agency like AimFire Marketing, it will cost you NOT to be moving forward with your marketing activities.
- Get a marketing “buddy” or coach to hold you accountable: If it works for fitness or for life planning, it can work for marketing your business. Having someone to regularly meet with you or strategize over the phone about your current marketing goals and activities that can provide encouragement and objective feedback will help boost your results from your marketing efforts.
- Do a little at a time: Sometimes the idea of marketing your business becomes overhwelming when you look at the big picture. Start by tackling a smaller task and moving on to the next one (such as learning one social media site inside and out).
Hope this helps inspire you to do more with your marketing this year. Let me know how I can help.