Brownsburg healthcare IT company CoreTech Revolution was looking for a technical blog writer with healthcare experience to write in-depth articles for their monthly e-newsletter. AimFire Marketing, having helped CoreTech Revolution with marketing planning in the past, was eager to work with the company.
Each month, AimFire Marketing discussed potential topics with the CoreTech marketing and sales team and determined which two articles would be the focus for the month’s issue. Then AimFire Marketing would gather information research in order to draft the two, 800-1000-word technical articles. After a round of revisions by CoreTech, the articles were ready to plug into CoreTech’s e-newsletter platform, Constant Contact, and send out to clients at the end of the month.
CoreTech was always pleased with the high-level of technical writing work AimFire Marketing produced each month, as well as the timeliness of the drafts and the few edits needed prior to publication. The technical articles helped CoreTech Revolution position themselves as leaders in the healthcare IT field, with expert knowledge of industry trends.
AimFire Marketing continues to work with CoreTech Revolution on periodic writing needs, such as presentations and sales sheets, including client website SEO projects.
View project samples:
CoreTech Revolution Blog Post – HL7
CoreTech Revolution Blog Post – Implementing an HL7 Interface
CoreTech Revolution Blog Post – Learning from HIEs
CoreTech Revolution Blog Post – Population Health
CoreTech Revolution Blog Post – Telehealth and Senior Healthcare
CoreTech Revolution Blog Post – Telehealth Expansion