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October 20, 2015 by Susan Young

Business, Marketing and the Lemonade Stand

Can a lemonade stand teach us about marketing our business?

My daughter, Elaina, definitely has the entrepreneurial spirit. When the weather gets warm, she can’t wait to get outside and sell lemonade or candy to the neighbors. Her Daisy troop participated in the National Lemonade Day in May, a free, community-wide initiative powered by Google for Entrepreneurs, and locally here in Indianapolis by entrepreneur Scott Jones (Indianapolis.lemonadeday.org).  I … [Read more...]

Filed Under: Branding, Marketing, sales Tagged With: advertising budget, Indianapolis marketing, lemonade day, lemonade day indianapolis, marketing your business

October 11, 2015 by Susan Young

Marketing Strategy – Start with the End in Mind

When deciding how to create and spend your marketing budget, it makes sense to take a step back and evaluate your current business, your goals and customers.  Here are some questions to ask yourself as you look back on your previous year in business: How did your business perform overall last year? Did we attract new customers? If so, from where? Did we retain or sell to … [Read more...]

Filed Under: Advertising, Branding, Marketing, sales Tagged With: advertising budget, email marketing, marketing planning, marketing strategy, marketing your business

April 28, 2011 by Susan Young Leave a Comment

Traditional Versus Online Advertising: What’s Your Share?

Traditional versus Online Advertising

Wanted to share with you an article I wrote this month, which was featured in an e-newsletter of a colleague of mine, Janet Falkenberg of ExecuStrive, an Indianapolis virtual assistant firm. Thanks, Janet, for letting me share this article with my Indianapolis business colleagues. Do you consider yourself a “traditional marketer”? Are you spending a majority of your marketing and advertising … [Read more...]

Filed Under: Advertising, Blogging, Marketing Strategy, Search Engine Optimization, Social Media Marketing, Website Development Tagged With: advertising budget, billboard advertising, blogs, offline advertising, online advertising, online marketing, pay per click marketing, search engine optimization, social media, traditional advertising, traditional marketing

October 19, 2010 by Susan Young Leave a Comment

Waiting for Business to Improve? Start Marketing!

marketing in a tight economy

A recent SmartBrief for Entrepreneurs online poll asked its readers the question:  "What is your top spending priority once business begins to improve?" Results (as of this afternoon) included: Hiring new workers (32%) Investing in new technology / equipment (25%) Boosting advertising / marketing (22%) Somehow this doesn't compute. So a company that wishes to grow should wait … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising budget, cutting marketing budget, marketing budget

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