My daughter, Elaina, definitely has the entrepreneurial spirit. When the weather gets warm, she can’t wait to get outside and sell lemonade or candy to the neighbors. Her Daisy troop participated in the National Lemonade Day in May, a free, community-wide initiative powered by Google for Entrepreneurs, and locally here in Indianapolis by entrepreneur Scott Jones (Indianapolis.lemonadeday.org). I … [Read more...]
Marketing Strategy – Start with the End in Mind
When deciding how to create and spend your marketing budget, it makes sense to take a step back and evaluate your current business, your goals and customers. Here are some questions to ask yourself as you look back on your previous year in business: How did your business perform overall last year? Did we attract new customers? If so, from where? Did we retain or sell to … [Read more...]
Traditional Versus Online Advertising: What’s Your Share?
Wanted to share with you an article I wrote this month, which was featured in an e-newsletter of a colleague of mine, Janet Falkenberg of ExecuStrive, an Indianapolis virtual assistant firm. Thanks, Janet, for letting me share this article with my Indianapolis business colleagues. Do you consider yourself a “traditional marketer”? Are you spending a majority of your marketing and advertising … [Read more...]
Waiting for Business to Improve? Start Marketing!
A recent SmartBrief for Entrepreneurs online poll asked its readers the question: "What is your top spending priority once business begins to improve?" Results (as of this afternoon) included: Hiring new workers (32%) Investing in new technology / equipment (25%) Boosting advertising / marketing (22%) Somehow this doesn't compute. So a company that wishes to grow should wait … [Read more...]