While driving in my car, I heard two really compelling radio advertisements for Dodge and Buick. The reason they struck me (and I drive a Mazda CX-9) is that they got me to paint a picture in my head of an experience or a feeling of satisfaction from driving the car and/or owning the car. The mistake people make in their advertising is that they want to come out and say "This is why we're so … [Read more...]