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Building your Business with Social Media

Social media marketing can boost traffic to your website, and keeps your company top-of-mind. The value in this alone can be enough to boost your business to the next level. Is your business taking advantage of the opportunities that social media offers? One of the key tips I give business owners who are unsure about social media is to create a (separate) business account and start snooping … [Read more...]

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Blogging: the Key to New Customer Acquisition

For business owners trying to win at the search engine optimization (SEO) game, there’s an overlooked technique that actually works better in the long run, and costs a fraction of the price of Google keyword advertising: blogging for business. This tip will help you discover the reason why your current website isn’t ranking well on Google, and show you how this technique costs much less, but … [Read more...]

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Small Business Blogging for Beginners

Is one of your corporate goals for this year is to implement a blogging strategy? If not, it should be. Maybe you've always wanted to have a company blog in order to share ideas, successes and industry insights. Or perhaps you recognize the value of generating fresh content on your website for lead generation and SEO efforts. Or maybe you're running out of content to share on your company's social … [Read more...]

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Blogging for Business: Content as a Better Marketing Tool

In the early days of the Internet, most businesses simply put up a few, static pages of content and left them alone. Perhaps they'd update the site every year, but for the most part, this was the extent of the effort. Today, businesses are building websites around blogging platforms and making their blogs more prominent. They are promoting their blogs on social media sites and using them to … [Read more...]