Over and over again, small business owners – from startups to seasoned pros – when asked about their biggest business challenge – admit that they struggle when marketing their businesses. Why do companies have so much trouble in this area of their business? I have some ideas on why this occurs, and what business owners can do now to change their fate. Are you making one of these marketing … [Read more...]
Doing without a Marketing Plan
Why are small businesses today going without marketing plans (and why is it a bad idea?) When I talk to Indiana small business owners about their marketing strategies, I often get a blank stare. Many of them don't have a formal marketing plan, but rather some marketing ideas they've written down or advertising tactics they've tried. They are looking to me for answers or a "quick … [Read more...]