When deciding how to create and spend your marketing budget, it makes sense to take a step back and evaluate your current business, your goals and customers. Here are some questions to ask yourself as you look back on your previous year in business: How did your business perform overall last year? Did we attract new customers? If so, from where? Did we retain or sell to … [Read more...]
5 Marketing Tips You can Start Using NOW
If you are hesitant to begin marketing your business or aren’t sure you’ll have the time, you’re not alone. As a business owner myself, I know how hard it is to find time to network, plan a strategy, handle the sales and the customer service, along with all of the other hats required of a small business owner. But I’d like to give you some quick and easy marketing tips that you can begin … [Read more...]
Why you need blogging, email and social media
Looking for a quick way to boost your marketing this year? I recommend focusing your business on three things: 1. Blogging 2. Email Marketing 3. Social Media Marketing (Twitter, LinkedIn, Facebook, Pinterest, Google+, etc.) Let me tell you why I think this is a great strategy for most businesses. 1. Let's start with Blogging: Blogging, as you know, is a content … [Read more...]
Creative Email Message Subject Lines
I've always told my small business readers to tie their marketing into the time of year or season. Well, with Valentine's Day coming up on Tuesday, I had to share with you some creative email subject lines that I received in my inbox this past weekend: Indianapolis Company: Ray Skillman Westside Mazda: Email Subject Line: "Pamper Your CX9 this Valentine's Day." I am on their list because I … [Read more...]