So, you’ve ventured into the world of social media. As Dr. Phil would say, “How’s that working out for you?” If social media hasn’t worked out well for your business thus far, or you feel like things could improve, don’t despair. You’re not alone. Some of the common complaints business owners give me about their social media accounts include: “Oh yeah, social media – It’s on the back burner … [Read more...]
De-Mystifying Social Media
For anyone who is new to social media, the thought of using it in your business can be a bit overwhelming. However, it looks like social media will be around for a while, so if your business isn’t taking advantage of the opportunities that it offers, it is time to jump on the bandwagon and see the value for your business. With a little time, and some training, I hope to de-mystify social media … [Read more...]
Facebook Fan Pages: Back to Basics & Branding
So by now, most of you have heard about or seen the new Facebook timeline and changes to how Facebook fan pages will display at the end of March, 2012. So what does this mean for small businesses? 1) If you haven't branded your fan page yet, you're in luck. Gone are the days of custom tabs where companies practically begged you to follow the gigantic arrow pointing to their "like" button. Now, … [Read more...]
Social Media Marketing: Facebook Fan Page Promotion Tips
Many businesses have created Facebook Fan Pages, and perhaps you are one of them. But has your marketing team been having trouble coming up with ideas for content? Here are some suggestions for beefing up your Facebook Fan page in order to increase the number of fans, repeat visitors, interaction and lead generation: Coupons: Many companies have started offering coupons or discounts via their … [Read more...]