Does your company currently blog? If not, you should. Not sure why? Here's my top 10 list of reasons your company should incorporate a blog into its monthly marketing strategy: It positions your company as an expert: Blogging allows you to share what you know with your prospects and clients, positioning you as an information source to them (which is always a good thing). It … [Read more...]
Is Ghost Blogging for You?
Keeping up with the ritual of posting regular content to your blog can prove daunting. Have you considered hiring a ghost blogger or blog writing service, but wondered if it was right for you or your business? Here are some things to consider and tips to make it work: Outsource to a ghost blogger who is committed to learning your business really well. This will enable them to capture your … [Read more...]