Do you remember hearing the Empire carpet jingle at the end of their television commercial? Come on -- sing it with me -- "588-2300 -- EM-PIRE!! (Today)" (You can listen to the jingle here). Even my 10-month-old has heard it often enough to recognize it and turn her head when she is sitting in her high chair and hears it in the background. What is the key to this company's name and advertising … [Read more...]