I have had several prompts to write on this particular topic over the last week. The first instance came when I was referred to an Indianapolis area organization who was seeking a part-time social media manager to work 25 hours per week. I read the job description and discovered that this person would essentially be responsible for managing the company's brand reputation online, including the … [Read more...]
What to blog about?
Many businesses have a corporate blog set up on their existing websites, but aren't quite sure how to use them to enhance the sales and marketing effort. Most of the time, this hesitation revolves around their blog content topics: "What on earth should we write about?" I have been serving as an Indianapolis blogger for my own site, as well as a ghost blogger /outsourced blogging resource … [Read more...]