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October 20, 2015 by Susan Young

Business, Marketing and the Lemonade Stand

Can a lemonade stand teach us about marketing our business?

My daughter, Elaina, definitely has the entrepreneurial spirit. When the weather gets warm, she can’t wait to get outside and sell lemonade or candy to the neighbors. Her Daisy troop participated in the National Lemonade Day in May, a free, community-wide initiative powered by Google for Entrepreneurs, and locally here in Indianapolis by entrepreneur Scott Jones (Indianapolis.lemonadeday.org).  I … [Read more...]

Filed Under: Branding, Marketing, sales Tagged With: advertising budget, Indianapolis marketing, lemonade day, lemonade day indianapolis, marketing your business

May 29, 2012 by Susan Young Leave a Comment

10 Signs You Need to Outsource Your Marketing

Marketing and time management

I thought I'd have a little humor with this post, which I feel needs little introduction. Here are 10 signs that your business needs to outsource its marketing efforts: Your latest WordPress blog post still says, "Hello World!" You have 10 Facebook "Likes" on your Fan Page (and they are all your friends and family). You still pay $30/month for your email marketing software but … [Read more...]

Filed Under: Blogging, Email Marketing, Marketing Strategy, Social Media Marketing, Website Development Tagged With: Indianapolis marketing, marketing business, outsource marketing efforts, outsource your marketing, outsourced marketing firm

March 8, 2012 by Susan Young Leave a Comment

Facebook Fan Pages: Back to Basics & Branding

So by now, most of you have heard about or seen the new Facebook timeline and changes to how Facebook fan pages will display at the end of March, 2012. So what does this mean for small businesses? 1) If you haven't branded your fan page yet, you're in luck. Gone are the days of custom tabs where companies practically begged you to follow the gigantic arrow pointing to their "like" button. Now, … [Read more...]

Filed Under: Branding, Social Media Marketing Tagged With: Facebook, Facebook branding, Facebook changes for small business, Facebook fan page timeline, Facebook timeline, Indianapolis Business Journal, Indianapolis marketing

February 2, 2012 by Susan Young Leave a Comment

Marketing a Super City: 2012 Super Bowl in Indianapolis

Indianapolis - a super city (for marketing)

As Indianapolis gears up to host one of this year's biggest events -- Super Bowl XLVI -- I can't help but notice all of the marketing and promotion the city has done to ensure that it makes a great impression on all who visit this week. Everywhere I look, I see banners on storefronts welcoming "Super Fans," ads offering "Super Discounts," and more. And of course, most of the planning for this … [Read more...]

Filed Under: Advertising Tagged With: Indianapolis marketing, Indianapolis Super Bowl, Super Bowl Advertising, Super Bowl Marketing Indianapolis

November 9, 2010 by Susan Young Leave a Comment

Stop Waiting for the Magic Bullet: Get a Marketing Plan

If you fail to plan your marketing, you can plan to fail

As a marketing consultant for Indianapolis area small businesses, I work with a lot of start-up companies as well as other consultants. When they begin working with me, they are often overwhelmed with the many options for marketing their businesses and want me to provide some clarity. My response is to ask if they have a current (or previously created) marketing plan. If they don't, I tell them … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy Tagged With: Indianapolis marketing, marketing plan, small business marketing

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