Social Media Training: Don't be afraid to admit when you need help. One of the things I've discovered about small businesses in the Indianapolis area is that business owners like to be in control of their social media pages. Many of them like to post on behalf of their company, rather than outsource social media management to a company like AimFire Marketing. Either option is fine, as long as … [Read more...]
Why you shouldn’t hire a cheap marketing person
I have had several prompts to write on this particular topic over the last week. The first instance came when I was referred to an Indianapolis area organization who was seeking a part-time social media manager to work 25 hours per week. I read the job description and discovered that this person would essentially be responsible for managing the company's brand reputation online, including the … [Read more...]