Sometimes Starting is the Hardest Part Many business owners lack the time or knowledge to focus on blogging or social media, but it can be a great tool to include in your marketing mix. Don't be afraid to get started simply because you lack the necessary elements to begin. When I work with a new Indianapolis social media or blogging client, I typically start by trying to find out what other … [Read more...]
Should you Outsource Social Media Marketing?
As an Indianapolis small business owner, everyone is claiming the benefits of social media marketing for awareness, as well as driving traffic to your website or business location. But perhaps your current team doesn't have the time or creativity to manage your company's social media marketing efforts. Should you, then, outsource your social media marketing to a professional social media … [Read more...]
Intimidated by Social Media?
Here's How to Get Started I've talked to so many small business owners who know that social media (Facebook, LinkedIn, Twitter) is the latest trend they should be capitalizing on to help grow their business. But ask them how to go about initiating a social media campaign and they give me a blank stare. They just don't know where to start, and it all seems so overwhelming. So if you're among the … [Read more...]