With a new year in full swing, it may be time for a change in how you market your business. Whether you are looking for new growth or would like to maximize your current efforts, it’s time to shake things up a bit. Are you stuck in the status quo? You may need to let go of one of these three old marketing habits that are holding you back: Habit #1: Same Message Have you been communicating … [Read more...]
Waiting for Business to Improve? Start Marketing!
A recent SmartBrief for Entrepreneurs online poll asked its readers the question: "What is your top spending priority once business begins to improve?" Results (as of this afternoon) included: Hiring new workers (32%) Investing in new technology / equipment (25%) Boosting advertising / marketing (22%) Somehow this doesn't compute. So a company that wishes to grow should wait … [Read more...]