With a new year in full swing, it may be time for a change in how you market your business. Whether you are looking for new growth or would like to maximize your current efforts, it’s time to shake things up a bit. Are you stuck in the status quo? You may need to let go of one of these three old marketing habits that are holding you back: Habit #1: Same Message Have you been communicating … [Read more...]
Has Writing Lost its Structure?
While visiting my daughter's second grade class this month, I sat in on a writing class where the kids were learning how to construct a story using various parts -- starting with the topic or main idea, then the details, and finally the conclusion. I was happy to see that teachers reinforce this concept early in the classroom. Adults in business could use a refresher course on this … [Read more...]
Uncovering Your Unique Selling Proposition (USP)
Many of you have heard of the acronym USP (unique selling proposition) in the marketing world. Your USP – and every business should have one – is the statement that answers the question, “What is it that you offer that your competitors do not?” If you are not using your USP in your marketing activities, you are failing to differentiate your business from your competitors. Why, then, would they … [Read more...]