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October 11, 2015 by Susan Young

Marketing Strategy – Start with the End in Mind

When deciding how to create and spend your marketing budget, it makes sense to take a step back and evaluate your current business, your goals and customers.  Here are some questions to ask yourself as you look back on your previous year in business: How did your business perform overall last year? Did we attract new customers? If so, from where? Did we retain or sell to … [Read more...]

Filed Under: Advertising, Branding, Marketing, sales Tagged With: advertising budget, email marketing, marketing planning, marketing strategy, marketing your business

March 3, 2015 by Susan Young

Doing without a Marketing Plan

  Why are small businesses today going without marketing plans (and why is it a bad idea?) When I talk to Indiana small business owners about their marketing strategies, I often get a blank stare. Many of them don't have a formal marketing plan, but rather some marketing ideas they've written down or advertising tactics they've tried. They are looking to me for answers or a "quick … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy, sales Tagged With: creating a marketing plan, formal marketing plan, marketing plan, marketing planning, marketing strategy, no marketing plan, no marketing strategy

April 5, 2013 by Susan Young

How Skimping on your Marketing Now Can Cost You in the Future

(Note: This post was first published in the Morgan County Business Leader) As a marketing consultant for Indianapolis small businesses, I recognize the need to “get the most bang for the buck” when it comes to marketing and promoting your company. This is particularly true in the start-up phases of a business, or when sales are slow during today’s tight economic times. But I want to caution all … [Read more...]

Filed Under: Branding, Marketing Strategy, Search Engine Optimization, Website Development Tagged With: corporate websites, cost-effective marketing, indianapolis small business, logo development, marketing consultant indianapolis, marketing errors, marketing strategy

September 13, 2012 by Susan Young Leave a Comment

What your sales team is begging you to do

What your salespeople need you to know

If your small business has a sales team, or someone devoted to selling, I'd like to tell you something that will help make their jobs easier, and in turn, will help your company produce more sales. It is not a secret. In fact, companies have been doing this successfully for years. What is it? To answer this, let's ask the sales reps: What is one of the main things that could help make your job … [Read more...]

Filed Under: Advertising, Marketing, Public Relations, sales, Social Media Marketing Tagged With: hiring a marketing firm, lead generation efforts, lead nurturing, marketing strategy, sales and marketing jobs, supporting sales through marketing

July 3, 2011 by Susan Young Leave a Comment

Creating the Perfect Marketing Strategy without Copying It

Create marketing that is uniquely your own

Not all businesses are created equal, right? So quit marketing and advertising your business like everyone else. My point is simple: Find the right combination of advertising, marketing, PR and promotional activities that fit the unique offering, customer base and budget of your business, and you'll find success. Don't just jump on the Twitter or Facebook marketing bandwagon because the … [Read more...]

Filed Under: Advertising, Marketing, Social Media Marketing Tagged With: marketing planning, marketing plans, marketing strategy, social media marketing

October 25, 2007 by Susan Young Leave a Comment

Uncovering Your Unique Selling Proposition (USP)

Many of you have heard of the acronym USP (unique selling proposition) in the marketing world. Your USP – and every business should have one – is the statement that answers the question, “What is it that you offer that your competitors do not?”   If you are not using your USP in your marketing activities, you are failing to differentiate your business from your competitors. Why, then, would they … [Read more...]

Filed Under: Branding, Marketing, Marketing Strategy Tagged With: marketing message, marketing strategy, USP

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