When I read most of the small business copy these days, frankly I'm a little bored. It's the same, product-focused, third-person language that I've read for years in advertisements, web copy, print brochures and more. As a business with a unique product or service to sell, how can you spice up your writing to help you stand out against the herd of ho-hum marketing writing? Here are 10 ways to … [Read more...]
Has Writing Lost its Structure?
While visiting my daughter's second grade class this month, I sat in on a writing class where the kids were learning how to construct a story using various parts -- starting with the topic or main idea, then the details, and finally the conclusion. I was happy to see that teachers reinforce this concept early in the classroom. Adults in business could use a refresher course on this … [Read more...]