My daughter, Elaina, definitely has the entrepreneurial spirit. When the weather gets warm, she can’t wait to get outside and sell lemonade or candy to the neighbors. Her Daisy troop participated in the National Lemonade Day in May, a free, community-wide initiative powered by Google for Entrepreneurs, and locally here in Indianapolis by entrepreneur Scott Jones (Indianapolis.lemonadeday.org). I … [Read more...]
Marketing Strategy – Start with the End in Mind
When deciding how to create and spend your marketing budget, it makes sense to take a step back and evaluate your current business, your goals and customers. Here are some questions to ask yourself as you look back on your previous year in business: How did your business perform overall last year? Did we attract new customers? If so, from where? Did we retain or sell to … [Read more...]
Your Biggest Business Challenge: Marketing
Over and over again, small business owners – from startups to seasoned pros – when asked about their biggest business challenge – admit that they struggle when marketing their businesses. Why do companies have so much trouble in this area of their business? I have some ideas on why this occurs, and what business owners can do now to change their fate. Are you making one of these marketing … [Read more...]
Real Estate, Curb Appeal and Marketing Your Business
On a hot, 80-degree plus afternoon, I decided to go for a jog in my neighborhood. While I was not trying to use this time to think, without an iPod (mine has been lost for several months), my mind started wandering, and I began making note of my surroundings. In my observations of my neighbor's lawns and houses, I started making connections to the marketing world (I know - what a nerd!) So what … [Read more...]