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October 20, 2015 by Susan Young

Business, Marketing and the Lemonade Stand

Can a lemonade stand teach us about marketing our business?

My daughter, Elaina, definitely has the entrepreneurial spirit. When the weather gets warm, she can’t wait to get outside and sell lemonade or candy to the neighbors. Her Daisy troop participated in the National Lemonade Day in May, a free, community-wide initiative powered by Google for Entrepreneurs, and locally here in Indianapolis by entrepreneur Scott Jones (Indianapolis.lemonadeday.org).  I … [Read more...]

Filed Under: Branding, Marketing, sales Tagged With: advertising budget, Indianapolis marketing, lemonade day, lemonade day indianapolis, marketing your business

October 11, 2015 by Susan Young

Marketing Strategy – Start with the End in Mind

When deciding how to create and spend your marketing budget, it makes sense to take a step back and evaluate your current business, your goals and customers.  Here are some questions to ask yourself as you look back on your previous year in business: How did your business perform overall last year? Did we attract new customers? If so, from where? Did we retain or sell to … [Read more...]

Filed Under: Advertising, Branding, Marketing, sales Tagged With: advertising budget, email marketing, marketing planning, marketing strategy, marketing your business

April 13, 2015 by Susan Young

Your Biggest Business Challenge: Marketing

Over and over again, small business owners – from startups to seasoned pros – when asked about their biggest business challenge – admit that they struggle when marketing their businesses. Why do companies have so much trouble in this area of their business? I have some ideas on why this occurs, and what business owners can do now to change their fate. Are you making one of these marketing … [Read more...]

Filed Under: Advertising, Marketing, Marketing Strategy, sales Tagged With: creating a marketing plan, marketing mistakes, marketing plan, marketing team, marketing your business, no marketing budget, sales and marketing

June 22, 2011 by Susan Young Leave a Comment

Real Estate, Curb Appeal and Marketing Your Business

On a hot, 80-degree plus afternoon, I decided to go for a jog in my neighborhood. While I was not trying to use this time to think, without an iPod (mine has been lost for several months), my mind started wandering, and I began making note of my surroundings. In my observations of my neighbor's lawns and houses, I started making connections to the marketing world (I know - what a nerd!) So what … [Read more...]

Filed Under: Branding, Marketing Message, Marketing Strategy Tagged With: curb appeal, marketing and real estate, marketing your business, selling a home

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  • Home
  • About AimFire Marketing
    ▼
    • Why Content Marketing?
    • Portfolio
    • Agency Support
    • Speaking
    • Marketing Training and Coaching
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    • SEO
    • Blogging
    • Social Media Management
    • Print Material
    • Other Marketing Services
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