When I'm not marketing for my small business clients, one of my guilty pleasures is watching television, including ABC's reality shows The Bachelor and The Bachelorette. What I have noticed since watching several seasons of the show is that some contestants are better than others at playing this reality dating game. Some of them are not very well-skilled at getting noticed, and they hardly appear … [Read more...]
Back to School – Business Edition
As children return to school this Fall, it’s time for business owners to start thinking about a fresh perspective on their companies and prepare for the upcoming new year. Here are a few ways that professionals can learn more and achieve more, taking cues from the students they once were: Ask for help when needed. It’s okay not to understand everything about running your business. If … [Read more...]
Help Your Business Stand Out from the Competition
The famous quote from children’s author Dr. Seuss tells us that, “Today you are You, that is truer than true. There is no one alive who is Youer than You.” The same is true of your business. But are you making your uniqueness stand out from the competition, or are you blending in with the others? If you make the mistake of offering the same service, using the same language, and advertising … [Read more...]